WHY CEATEC

Technologies, concepts, and innovators gathering for creating new innovations. New opportunities arise to take advantage of AI, digital-related solutions, electronic components, and semiconductors.

Why CEATEC create Innovation?

1. CEATEC is Japan's leading comprehensive exhibition of digital innovation and a catalyst for new co-creation opportunities and social implementation.

   CEATEC is "Comprehensive Exhibition of Digital Innovation" by a cross-section of all industries and sectors. Many visions, concepts, new businesses, and concepts for the future society that utilize artificial intelligence (AI) and other advanced technologies will be presented. By providing a venue where the future utilizing technology is disseminated beyond the boundaries of industry, an environment is created where visitors and exhibitors alike can easily form new connections and create new businesses as "partners" in creating the future together.

   

2. CEATEC is a comprehensive exhibition that brings together key people from Japan and abroad, and can disseminate information to a wide range of audiences.

   Key persons (executives, government officials, innovators, etc.) who will design the society of the future, as well as those who will drive the businesses of tomorrow, CEATEC is unique in that it attracts a wide range of visitors from all walks of life (including key persons from various companies, decision makers, and selectors) to students, who are the future leaders of the industry. CEATEC is also visited by many members of the press from Japan and abroad, and has become a well-established venue for identifying future trends. It is widely disseminated both domestically and internationally.

   

3. Because CEATEC is a high-profile, comprehensive exhibition, it is highly effective for strengthening internal and external relationships and branding.

   Successful exhibits at CEATEC to date have not been limited to business acquisition. There are countless examples of successful exhibits that have resulted in new branding, such as improving understanding of new businesses within the company, strengthening relationships with business partners, enhancing engagement, and creating a movement that involves people outside the company. The CEATEC AWARD, for which ministerial awards have been established, and other measures to enhance branding effectiveness are in place and can be utilized for a wide range of purposes.

   

Expected benefits of participating in CEATEC

Exhibit Benefits Strengthen Engagement / Awareness

CEATEC is highly regarded as a platform to effectively promote innovative technologies and products.
In fact, 57.1% of CEATEC 2025 exhibitors listed "Promoting new products and technologies" as their primary reason for exhibiting, with many companies achieving tangible results.

Expand Information and promotion through the press

In 2024, more than 600 press members attended CEATEC, sharing exhibitors' innovative efforts with the world. The media outlets included:

• Feature programs by domestic and international TV stations
• In-depth articles in national newspapers, specialized magazines, and economic magazines
• Coverage on major online news platforms
• Information shared by influential influencers on social media

Through these diverse media channels, the latest technology trends and companies' pioneering efforts were broadcast, attracting attention both inside and outside the industry.

Scenes from interviews at exhibition booths demonstrate CEATEC's rich media exposure environment.

Exhibit Benefits Improved understanding / Motivation

• Through external communications, improved understanding within the company is achieved

  Many exhibitors will be developing their products and services in anticipation of the show, and will be offering the latest technologies and solutions, as well as providing an opportunity to experience prototypes. Many cases have been reported where external communication has led to improved understanding within the company.

  

• Many influential VIP attended CEATEC

  It is recognized as a place where industry, government, and academia, including leading innovators in the digital industry, can meet and interact. Senior management of exhibiting companies/organizations, relevant ministries and agencies, local governments, media, and analysts from both Japan and abroad are visiting the venue. (At the last opening reception, approximately 700 executives, including the Minister of Digital Agency, participated.)

  

• Exhibition that is developed through the participation of both government officials and industry

  Against the backdrop of rapidly changing international relations and industrial and market trends, the exhibition is used as a forum for the presentation of projects by relevant ministries and agencies and related organizations. Local development 2.0 and smart home/smart life development utilizing cutting-edge digital technology have attracted a number of related ministries and key persons to the exhibition.

  

• Management to on-site staff came together as one company to exhibit and participate

  Executives can announce new products and new businesses, deliver keynote speeches, and participate in panel discussions at conferences to communicate their company's message to society. In addition, at booths, customer service is provided by a unified team from technical to sales departments, taking advantage of the exhibition's characteristics that can foster a sense of unity throughout the company, which is expected to improve internal recognition.

  

CEATEC AWARD attracts great attention from both inside and outside the company

The CEATEC AWARD is given to the most innovative and outstanding products at CEATEC, where cutting-edge technologies from around the world are gathered. The award is presented to the most highly evaluated work. (Only exhibitors are eligible to apply for this award.)

Benefits of applying

A select collection will be created based on the exhibitor information submitted for the CEATEC AWARD, and information will be provided to the press and government officials as highlights of this year's show. This is expected to appeal to visitors prior to the exhibition.

• Priority information distribution to the press and government officials before the exhibition
• Opportunities for introductions through press releases and media briefings
• Increased exposure through media coverage from both domestic and international outlets, leading to more interview opportunities

This way, by applying, exhibitors can engage in more strategic and effective information dissemination.

Voices of Award Winning Companies

• The award received increased attention and exposure, and many visitors toured our booth.
• It was highly regarded by (my company's) management.
• The entire company, including the researchers and engineers involved in the awarded product (technology), shared excitement and joy, boosting morale.

Exhibit Benefits Acquisition of new leads and co-creation partners / Expansion of sales channels

Transmitting from Japan to the world, changing the world, and spreading that energy to even more people.

As a "Comprehensive Exhibition of Digital Innovation," CEATEC features a wide range of exhibits, from electronic components and devices to finished products, solutions, services, and contents. Key industry leaders deliver messages, and the new "co-creation" opportunities that began with CEATEC are attracting attention not only from Japan but also from around the world.

Average number of leads acquired by exhibit size

Booths by themselves are capable of obtaining the desired number of leads.

• 1~3 booths

  Approx. 400 leads

• 4~10 booths

  Approx. 1,900 leads

• 12~18 booths

  Approx. 5,000 leads

• More than 20 booths

  Approx. 7,000 leads

*CEATEC 2025 Achievements

Exhibit Benefits Gaining feedback / Promoting collaboration

A wide range of visitors can be expected to generate leads that will become potential new customers.

• Connecting cutting-edge technologies to business

  Through a variety of measures unique to a comprehensive exhibition sponsored by an industry association, such as opening receptions, networking events, and the use of meeting rooms, the exhibition provides effective business opportunities for both exhibitors and visitors.

  

• Meeting and interacting with the next generation

  Human resource development is essential to continue and advance technology. The Japan Electronics and Information Technology Industries Association (JEITA), the organizer of CEATEC, has long promoted collaboration between industry and academia. This year, we welcome the participation of university research institutions and are considering networking plans between exhibitors and students.

  

Through communication with a wide range of visitors, your business has the potential to uncover hints for product development, identify concrete business opportunities, and even meet future collaboration partners, expanding possibilities for your business development.