About Futuresource Consulting

Futuresource Consulting, the specialist research and consulting company, is delighted to be the official knowledge partner for CEATEC. The company can trace its roots back to the 1980s and provides market insights into consumer electronics, digital imaging, entertainment media, broadcast, optical manufacturing, storage media, professional IT and education technology.
With more than 70 full-time employees providing in-depth analysis and forecasts across consumer and professional electronics categories, Futuresource is able to advise on market, competitive and technological developments, providing clients with access to the information that helps produce the best possible results.

Vol.942015/7/31

03 July 2015 Worldwide Action Camera Market Up Nearly 50%

According to the latest report issued by Futuresource Consulting, the worldwide action camera market grew by 44% year on year in 2014, reaching 7.6 million units, with a retail value of $3.2 billion.

The report, which tracks annual volume, value and average price from 2013 to 2019, forecasts continued growth, in both volume and value, up to 2019, and beyond.

The Worldwide Action Camera Market Report tracks thirteen countries and six regions and cites North America and Europe as the two largest markets. However, although we will see continued growth over the coming years, a number of factors, including lengthening replacement cycles, will see the growth begin to slow. At the same time, Asia Pacific has witnessed the strongest growth and is set to continue growing rapidly.

Currently consumer sales, mainly for extreme sports has accounted for the vast majority of worldwide demand, however professional sales are set to accelerate, driven mainly by TV production, emergency services, and security.

According to Futuresource, another key trend is price polarization, with growing sales for models less than $200, whilst at the same time strong sales performance from higher value models.

"The action camera market has undergone a great deal of development over recent months," commented Arun Gill, Market Analyst, Futuresource Consulting. "In particular, with 360 degree capture now available, we will see virtual reality applications emerge over the coming months, especially for sports broadcasting."

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