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B1

How to attract more visitors to your booth / How to distribute your information more broadly 2. CEATEC AWARD 2025

  • Application No.18
  • DeadlineAugust 26

In the CEATEC AWARD 2025, the CEATEC 2025 Review Panel will award outstanding technologies, products, services, etc. that are exhibited at CEATEC 2025. Selected from entry applications made in advance, the award candidates will be judged not only from the perspective of academic, technological, marketing, and future potential but also by the level of innovativeness offered.
Exhibitors to submit entries for CEATEC AWARD are required to complete application for CEATEC AWARD 2025〈No.18〉 and post it online at the exhibitions only website by 5:00 PM (JST), August 26th (Tue).

1. Award Categories

CEATEC AWARD 2025 Ministerial Awards

The Ministerial Awards will be awarded for outstanding projects, technologies, products, and services, as well as supporting software, applications, components/devices exhibited at CEATEC 2025 and entered for CEATEC AWARD 2025. These awards recognize entries judged as making a major contribution to solving regional issues, including revitalization; promoting prosperous lifestyles, enriching society, improving efficiency and high added-value in economic activities; and furthering the realization of the Digital Garden City Concept.
  1. Minister of Internal Affairs and Communications Award

    Candidates for selection are deemed to have made major contributions to the advancement of the CPS/IoT community and realization of Society 5.0 – which includes but is not limited to the innovative utilization of information and communications networks, data, AI technologies and IoT technologies in the age of IoT and Big Data, as well as establishing services based on the aforementioned technologies for use in local communities.
  2. The Minister of Economy, Trade and Industry Award

    Candidates for selection are deemed to have made major contributions to the development of the CPS/IoT community and the realization of Society 5.0, such as manufacturing that creates new value, solves problems and promotes innovation in daily life, society, business and industry through the use of AI, robotics, Big Data, etc.; services that utilize IoT; and the development of cross-sectional technologies that promote the digital transformation of industry.
  3. The Minister of Digital Agency Award

    Candidates for selection are deemed to have made major contributions to the creation of a prosperous lifestyle and a resilient society, where people can choose the most appropriate services for their life stage, by harnessing the potential of digital technologies and solving diverse issues while making the best use of digital technologies to realize a digital society on a global scale.
*Ministerial Awards are listed in the order of establishment of the relevant ministry or agency.
*The “Keywords” associated with each Minister's Award are listed on the application form from this year. Please check the following and select the keywords that apply to the product, service, or technology you are applying for.

CEATEC AWARD 2025 Category Awards

One Grand Prix winner and one Runner-up will receive awards in each of the following categories from among the entries submitted for CEATEC AWARD 2025.
  1. Innovation Category

    In this category, recipients will be selected from a wide range of projects involving new technologies, products, services, software, applications, solutions, and business models that will contribute to the realization of Society 5.0, which will sustain and enrich industry, business, society and daily life. The awards will be presented to those projects judged to be outstanding in terms of their innovativeness, concrete feasibility, and contribution to society.
  2. Next Generation Category

    In this category, the awards recognize innovative applications from startup companies, universities and research institutes that develop innovative technologies, products, services, software, and business models, and bring them to market. Entries judged as superior from defined perspectives – including practicality, contribution to society, technological sophistication, and marketability – will be considered for the awards.
  3. Co-Creation Category

    Awards in this category recognize projects that have a unique theme; that are widely recognized for their advanced technology, products, services, software, applications, solutions, business models, etc.; and that are co-created by companies from diverse industries and business sectors working in partnership to realize Society 5.0. The awards will be presented to companies that are recognized for their advanced technology and contribution to the society of the future.
  4. Global Category

    In this category, the awards recognize innovative applications from global exhibitors whose HQ are located in overseas, that develop innovative technologies, products, services, software, and business models, and bring them to market.

2. The Advantages of Participation

(1)Greater Media Exposure
  1. Providing a list of award-winning projects to the media.
  2. The award results will be widely publicized through both announcements at press briefings and the distribution of press releases.
  3. Follow-up reporting during the exhibition is also anticipated to increase publicity.
  4. Advance promotion before exhibition at press conference (applicants only)
(2)Attracting the Attention of Visitors
  1. The award results will be posted on the official CEATEC website.
  2. The award results will also be posted at the Central Entrance of the venue (tentative).
  3. The award plaques/trophies will be displayed next to the awarded entries.
(3)Positive Effect on Sales, Promotion, and Advertising

To maximize exposure, the companies of award-winning products will be able to use the CEATEC AWARD 2025 symbol and logotypes on marketing/sales promotional tools, as well as in advertising.

3. The CEATEC 2025 Select Collection

CEATEC 2025 Select Collection” will be created based on the CEATEC AWARD 2025 application information.
  1. The CEATEC 2025 Select Collection is based on the information in the application form and will be made available in printed form and on the official CEATEC 2025 website. The print version is for the media and government officials, and the official website is for visitors.
  2. The information will be made public from October 1 (tentative) to induce visitors to visit the booth at Makuhari Messe.
  3. Please register the following information for the Select Collection on the application form: “Title of the project,” “Description and outline of the project (maximum of 100 words, including intended use, functions, technologies, and features),” “Photographs/images,” and “Company/organization logo. Please submit one photo/image that can be made public as of October 1.

4. Entry Procedure

  1. Entry Period: July 1 (Tue) to Aug 26(Tue), 2025
  2. Entry Fee (per entry)
    1. All areas with the exception of the Next Generation Park & the Global Park: JPY 55,000(tax included)/entry
    2. The Next Generation Park & the Global Park: JPY 11,000(tax included)/entry
  3. Entry Deadline: 5:00p.m., August 26 (Tue), 2025
  4. Please download the Entry Form and fill in the required fields before submitting.
  5. When submitting an entry form, an exhibitor may upload up to two files of reference materials (with a combined size of no more than 1 GB). These should include technical details (PDF: 10 pages or less in A4 size), image files (graphics/ photographs) that provide a visual idea of your entry, and video files (optional; MP4 format).
  6. There is no limit on the number of entries. However, any exhibitor making more than one entry should fill out and submit an entry form for each.
  7. Entries are limited to CEATEC 2025 exhibitors.
  8. Notes on making entries:
     ① There is no limit on the number of entries per exhibitor. However please fill out and submit an entry form for each.
     ② Up to two supplementary files can be attached and submitted per entry.
       a. A PDF document of up to 10 A4 pages with technical details, including graphics/ photographs, that will provide the judges with a clear idea of the submitted project
       b. Video (optional, MP4 format)
     ③ Always include the name of the exhibitor, project (abbreviations acceptable) in the filename.
     ④ The combined size of the two files should not exceed 1 GB.
     ⑤ Applications without reference materials may be considered to lack the necessary information for the preliminary screening (document review).
     ⑥ Applications are limited to technologies, products, services, concepts, etc. that will be featured at exhibitor booths during CEATEC 2025.
     ⑦ If a joint entry is made by two or more companies, the representative company must enter the required information in the "Application Contact Person" field, and the other companies must enter their information in the "Joint Application Company Name" field.
     ⑧ Joint applications will be accepted on condition that the representative company also exhibits individually at CEATEC 2025.

5. Procedures, Announcement, and Awards

  1. Preliminary Screening (Document Review)
     All entries will be reviewed by a panel of judges, who will examine the application documents, including the attached reference materials.
  2. Primary Screening
     Based on the results of the document review, primary screening will be conducted to select the candidates for the Ministerial Awards and the Category Awards.
  3. Final Screening (Ministerial Awards and Category Awards)
     Candidates selected for the Ministerial Awards and the Category Awards during the primary screening will have a chance to present their project(s) and participate in a Q&A session with the panel of judges. Following the final screening, the winners of the Ministerial and Category Awards will be decided.
      1. Presentation and Q&A session
      Exhibitors who have been selected for the Ministerial and Category Awards candidates after the primary screening will have the chance to present their projects and participate in a Q&A session with the panel of judges.
      2. Details will be announced to those candidates who have passed the primary screening. Following the presentations and Q&A sessions, The three Ministerial Awards (1. Minister of Internal Affairs and Communications Award, 2. Minister of Economy, Trade and Industry Award, and 3. Minister of Digital Agency Award) and the Category Awards will be chosen by the review board panel of judges.
  4. Announcement of Ministerial and Category Awards: October 7(Tue), 2025
      
  5. Ministerial Awards Ceremony: details will be announced separately.
  6. Category Awards Ceremony: details will be announced separately.
  7. Points to keep in mind when submitting applications:
      1. No application can infringe on any patents or include any patents pending.
      2. Applications will be invalidated in the event of fraudulent activities, such as making false statements, or activities that undermine the objectives of the project after the application has been received.
      3. Information provided by the exhibitors during the screening period will be disclosed only to the review board panel of judges, and will be handled with the utmost care.
  8. Deadline for payment of the entry fee: December 26 (Fri), 2025

6. Recipients of the CEATEC AWARD 2025 Ministerial Awards

  1. In order to ensure that recipients of the Ministerial Awards can prepare quickly and smoothly for the awards ceremony and other activities, Ministerial Award winners will be notified immediately after the CEATEC AWARD 2025 final screening.
  2. A simple exhibit of winning projects to accompany the awarding of certificates and plaques is being planned for this year’s Ministerial Awards ceremony.
  3. Details of the aforementioned simple exhibit will be announced at a later date.
  4. CEATEC AWARD 2025 Ministerial Awards Ceremony
    Date/Time: 6:30 p.m. on October 14 (Tue), 2025
    Palace Hotel Tokyo 1-1-1 MARUNOUCHI | CHIYODA-KU | TOKYO100-0005 | JAPAN T: +81 3 3211 5211

7. Review Board Panel Composition

  1. Composition of the Review Panel (Expected members)
    1. Academic societies (alphabetical order, tentative)
      Information Processing Society of Japan; Institute of Electrical Engineers of Japan; Institute of Electronics, Information and Communication Engineers; Institute of Image Information and Television Engineers;
    2. Research institutes/labs and press (alphabetical order, tentative)
      MM Research Institute, Ltd.; Nikkan Kogyo Shimbun Ltd. (daily newspaper); Nikkei BP Intelligence Group; ITmedia, Inc.; Techno-core Corporation
  2. Observers
    The Ministry of Internal Affairs and Communications; The Ministry of Economy, Trade and Industry; The Digital Agency (in order of establishment)
    Japan Electronics and Information Technology Industries Association (JEITA)
    * CEATEC 2025 organizer
    Communications and Information network Association of Japan (CIAJ)
    *Co-sponsor of CEATEC 2025
    Software Association of Japan (SAJ)
    *Co-sponsor of CEATEC 2025
     
CEATEC AWARD 2025 Office
Person in Charge: Kodai
E-mail: award2025@ml.ceatec.com
Phone: +81-(0)3-3518-9688
TQ Kanda-Sarugakucho
2-6-8 Sarugakucho, Chiyoda-ku, Tokyo 101-0064

  1. AFrom the Management Office

    A1 Exhibit Outline

    1.  Exhibition Outline

    A2 Safety Measures

    1. 1. Basic Policy and Organizational Framework concerning Disaster Prevention and Safety Measures
    2. 2. Requests to Exhibitors Concerning Disaster Prevention and Safety Measures
    3. 3. Exhibitors’ Response to Emergency
    4. 4. Disaster Evacuation Route

    A3 Emergency Conservation Measures

    1.  Requests for cooperation to save energy

    A4 Personal Information Protection Policy

    1. 1. Personal Information Protection Policy of the Japan Electronics Show Association
    2. 2. Use of Personal Information by Exhibitors

    A5 Exhibition and Display Contents

    1. Important 1. Registration for Co-Exhibitors
    2. Important 2. Request for registration of “non-Japanese” exhibits

    A6 Applications / Inquiries List

    1. Important 1. Applications
    2. Important 2. Payment of Charges
    3. 3. Inquiries List
  2. BPromotion Tool

    B1 How to attract more visitors to your booth / How to distribute your information more broadly

    1. 1. Official website/Exhibitors-only website/SNS posting
    2. 2. CEATEC AWARD 2025
    3. 3. Booth Evaluation System
    4. Important 4. Leaflets and Envelops
    5. Important 5. Special Invitation Ticket
    6. 6. Hospitality for Overseas Visitors
    7. 7. Request for response on acceptance or non-acceptance of “Student visitors”

    B2 How to distribute your information through the press

    1. Free 1. CEATEC News Center
    2. Free 2. Briefing Session for Spokespersons
    3. Free 3. Press Release Distribution Support Service

    B3 VIP Services and Reception

    1. 1. Opening Reception
    2. 2. Exhibitor Executive Service [Required registration]
    3. 3. CEATEC Networking event for Exhibitors

    B4 How to satisfy your visitors more at the exhibition

    1. 1. Visitor Data-Reading App
    2. Free 2. Business Meeting Space
    3. 3. Reception Room
    4. 4. Use of Demonstration Room

    B5 How to advertise effectively

    1. 1. Web Banner Ad / Mail Magazine Text Banner Ad
    2. 2. On-site Ad Signs
    3. 3. Rules for Advertising
  3. CExhibition Venue Regulations

    C1 Exhibition Site

    1. 1. Exhibition Site Layout / Visitor Passage
    2. 2. Transportation Guide
    3. 3. Layout of Makuhari Messe
    4. 4. Management Office Facilities

    C2 On-site Management

    1. Important 1. Work Schedule
    2. Important 2. Exhibitor Badges, Worker Ribbons
    3. 3. On-site Photography

    C3 Load-In & Load-Out

    1. Important 1. Vehicle Stickers
    2. Important 2. Load-In
    3. 3. Vehicles during the show
    4. Important 4. Load-Out

    C4 Waste Disposal

    1. 1. Waste Material Separation
  4. DBooth Regulations

    D1 Booth Standards

    1. Important 1. Booth Standards
    2. Important 2. Base Panel Outline
    3. Important 3. Important Points for Booth Design
    4. 4. Exhibits Exceeding the Height Limit
    5. 5. Ceiling Structure
    6. 6. Two-Story Booth Structures
    7. 7. Suspended Structure
    8. 8. Universal Design

    D2 Booth Display Regulations

    1. Important 1. Display Contractor Registration
    2. 2. Product Liability (PL) Law
    3. 3. Floor Construction Work
    4. 4. Fireproofing Regulations / Advertising Balloons
    5. Important 5. Electrical Power Supply
    6. 6. Green Power Certification System

    D3 Product Exhibit Regulations / In-Booth Demo Regulations

    1. Important 1. Prohibition
    2. 2. Lighting on the Ceiling
    3. 3. Sound Emissions and Copyrights
    4. 4. (Caution)Preventing wireless LAN problems
    5. 5. UHF-band Product Exhibits / Demonstrations

    D4 Booth Management Regulations

    1. 1. Hazardous Item Handling
    2. 2. Guidelines for Giving Premiums, etc., to Visitors
    3. 3. Others
  5. EServices Related to Booth Operation

    E1 Transport Service

    1. 1. Transport, Load-in & Load-out Service
    2. 2. Parcel Delivery Service during the Show

    E2 Booth Equipment/Rental Services

    1. 1. Package Booth Service
    2. 2. Promotion Materials Support
    3. 3. Rental Fixtures
    4. 4. PC and Monitor Rental

    E3 Infrastructure Services

    1. 1. Utility Booth
    2. 2. Internet Connection
    3. 3. Temporary Telephone Line Service
    4. 4. Antenna Installation
    5. 5. Water Supply, Drainage, Compressed Air and Gas

    E4 Booth Management Services

    1. 1. Meeting Room (Rental)
    2. 2. Reserving Accommodations
    3. 3. Food / Beverage Tickets
    4. 4. Catering Service
    5. 5. Bento (Lunch Box) Delivery Service
    6. 6. Reception Staff / Non-Technical Interpreter
    7. 7. Booth Security Guard
    8. 8. Booth Cleaning
  6. Exhibition Regulations

    Exhibition Regulations

    1.  1. Exhibition Fees and Plans
    2.  2. Notes on Exhibition Fees
    3.  3. Exhibition Area, Number of Booths Applied for, Height Restrictions
    4.  4. Exhibit Categories, Booth Location Decisions, Exhibit Applications and Contracts
    5.  5. Important: Exhibit Details and Prohibitions.
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