CEATEC Exhibition Manual Site

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EXHIBITORS_PROVISIONS

Exhibition Regulations 4. Exhibit Categories, Booth Location Decisions, Exhibit Applications and Contracts

4-1. Exhibit Categories

The following types of companies and organizations can exhibit at CEATEC JAPAN, handling products from the following categories or conducting business related to them.
  1. IT and electronics equipment-related
  2. Electronic components, devices, materials, equipment-related
  3. Broadcasting and information and communications related
  4. Software and content-related
  5. Automobile and mobility-related
  6. Public infrastructure-related
  7. Healthcare-related
  8. Energy-related
  9. Financial-related
  10. Agriculture and forestry-related
  11. Machinery and manufacturing-related
  12. Construction-related (developers)
  13. Trading companies and wholesalers dealing with the above (1 to 12)
  14. Logistics and transportation-related
  15. Distribution/Retail
  16. Apparel
  17. Sports
  18. Tourism
  19. Services
  20. Publishers of newspapers, magazines, etc.
  21. Educational/research institutions
  22. Administrative agencies, administrative corporations, public interest corporations, non-profit corporations, public organizations, industry organizations
  23. Organizers/co-organizers
    • Japan Electronics and Information Technology Industries Association (JEITA)
    • Communications and Information network Association of Japan (CIAJ)
    • Software Association of Japan (SAJ)
  24. Other companies approved by the Executive Committee (see “5-22. Executive Committee”)
  1. Even if a company or organization has exhibited in the past, if it violates the regulations stipulated in the Exhibit Regulations or various manuals, or if the Organizing Committee (see “5-22. Executive Committee”) deems that the exhibitor will have a negative impact on visitors or other exhibitors, or if the Executive Committee deems the exhibitor to be unsuitable for any other reason, the Executive Committee may refuse to accept the application for exhibition or the exhibition contract, regardless of whether the application for exhibition has been accepted or the exhibition contract has been concluded. In such cases, the exhibition fee already paid will be fully refunded. (See “4-3. Application for Exhibition and Contract”)

4-2. Booth Location Decision *Applicable to General Exhibits (Regular Exhibits) Area Exhibitors

  1. Booth location selection
    Booth locations will be selected at the “Booth Location Selection Meeting” to be held in July, from the designated locations on the booth selection drawing decided by the Organizing Committee. The booth selection drawing will be sent to the person in charge of the exhibition in advance of the briefing session by the CEATEC Management Office. Booth locations will be selected in the order in which the exhibition applications are received. For exhibitors of the same size and type in the General Exhibits area, if the application dates and times are the same, the order of booth selection will be decided by lottery. (Example: If two companies, Company A and Company B, apply for 10 booths in the General Exhibits area at 10:00:00 on February 13th) If you apply after May 1 (Thu), you will be able to choose a booth location from the designated areas on the venue floor plan in the order in which you submitted the application form, after the booth locations of exhibitors who applied by the priority application deadline of April 30 (Wed) have been confirmed.

    Notes on determining booth locations

    1. The venue area layout will be decided based on the status of applications for exhibition booths. The layout will be decided by the Executive Committee.
    2. In order to ensure the safety of visitor traffic routes, evacuation routes, and the smooth flow of goods in and out of the venue, as well as to ensure the smooth flow of booth layout at the venue, the booth locations for block booths and other booths may be decided in advance in the order in which the application forms were submitted, prior to the booth location selection meeting.
    3. Even after booth locations have been decided, the booth layout may be changed and booths may be reallocated in relation to this.
  2. Spare Booths
    If the number of booths applied for is less than the number of booths available by Wednesday, April 30, the remaining space will be allocated as reserve booths.
  3. Fixed booths
    The following booths may have their booth locations decided in advance by the Executive Committee:
    1. Booths for domestic related organizations
    2. Booths for overseas cooperating organizations
    3. Booths for organizer projects
  4. After the booths have been allocated, utility booths will be set up in any remaining spaces, but there may be changes to the venue space allocation. In such cases, we ask for the understanding of all exhibitors.
  5. In principle, changes to the exhibition area after the application deadline of Friday, May 30th will not be accepted.

4-3. Application and Contract

Please fill in the required information on the “Application Form” on the official CEATEC website and send it (apply). After applying, the CEATEC Management Office, the Japan Electronics Show Association (hereafter referred to as “the Association” ), will send you a confirmation email. When you receive this email, your application and contract will be complete. is considered to be complete. The date stated in the confirmation of receipt shall be the date of conclusion of the exhibition contract, and the exhibitor shall be liable for payment of the exhibition fee.
  1. Exhibition Application Form (Exhibition Application Form)

    Apply online via the CEATEC Web site
    the CEATEC official website.

  2. Start of application acceptance

    Thursday, February 13th, 2025 ; 10:00 a.m. (JST)

    Applications cannot be accepted before the start of application acceptance.

  3. Priority application deadline

    Wednesday, April 30th, 2025

    If you apply by the priority application deadline, you will be able to participate in the Exhibitor Briefing/Booth Location Selection Meeting scheduled for July, and you will be able to choose your booth location in priority order according to the order of application. (See "4-2. Booth Location Selection")If the number of booths applied for reaches the number of booths available, the application period may be closed even before the priority application deadline.
  4. Deadline for applications

    Friday, May 30th, 2025

    Applications will be accepted after the deadline until all available booths have been taken, but applications will no longer be accepted once all available booths have been taken.
  5. When two or more companies are exhibiting together
    One company should apply for the exhibition and pay the exhibition fee on behalf of the other companies. Please submit the required information on the companies that will be exhibiting together using the designated form (to be provided in July) after applying for the exhibition.
  6. Refusal of Exhibition Application
    Applications from those who are undergoing bankruptcy, composition, corporate reorganization, civil rehabilitation or corporate reorganization procedures, those who have been suspended from current account transactions by financial institutions, those who have committed or are involved in antisocial acts, or those who have received administrative penalties such as business suspension orders will not be accepted. In addition, if the Association deems that the above applies to an applicant, the same will apply. Furthermore, even after the contract has been concluded, if the exhibitor falls under any of the above, the contract will be terminated and the exhibitor will be refused. In such cases, the exhibition fee already paid will be fully refunded. The Association may conduct investigations and examinations if it deems necessary in relation to the above.
  7. After the application deadline, the organizing committee will discuss the layout of the venue, etc., and if the venue capacity is insufficient, we may make adjustments by reducing the number of booths for each exhibitor based on fair criteria. In this case, we ask for the understanding of all exhibitors.

4-4. Payment of the exhibition fee

Please transfer the exhibition fee to the designated bank account by the deadline below, as requested by the Japan Electronics Show Association. (The designated account will be provided at the time of request.) Please note that we do not accept payment by bill. In addition, all transfer fees and other fees incurred in the transfer will be borne by the exhibitor. Please note that, although the exhibition plans are classified as shown in “1. Exhibition Fee/Plans” above, the invoice will be issued in a single amount for the “Exhibition Fee”.
Payment Deadline of Exhibitor Fee Monday, June 30th, 2025

4-5. Cancellation of Exhibition and Reduction of Space Application

If an exhibitor cancels their exhibition or reduces the number of spaces applied for after submitting an application, the following amount will be charged as a cancellation fee.
Consumption tax will be added to the cancellation fee.
After Monday, June 2nd, 2025 100% of the booth fee
Cancellations and other requests must be made in writing and sent by post or email to the secretariat. The cancellation will only be effective when the secretariat has confirmed it in writing.

4-6. Payment of fees other than the exhibition fee

Please transfer all fees other than the exhibition fee to the designated bank account by the following deadline. ( account will be provided when the invoice is sent.) Please note that we do not accept payment by promissory note. T will be borne by the exhibitor. The invoice will be sent in the “Exhibitor Manual” distributed in July.
Deadline for payment of fees other than the exhibition fee Friday, December 26th, 2025

  1. AFrom the Management Office

    A1 Exhibit Outline

    1.  Exhibition Outline

    A2 Safety Measures

    1. 1. Basic Policy and Organizational Framework concerning Disaster Prevention and Safety Measures
    2. 2. Requests to Exhibitors Concerning Disaster Prevention and Safety Measures
    3. 3. Exhibitors’ Response to Emergency
    4. 4. Disaster Evacuation Route

    A3 Emergency Conservation Measures

    1.  Requests for cooperation to save energy

    A4 Personal Information Protection Policy

    1. 1. Personal Information Protection Policy of the Japan Electronics Show Association
    2. 2. Use of Personal Information by Exhibitors

    A5 Exhibition and Display Contents

    1. Important 1. Registration for Co-Exhibitors
    2. Important 2. Request for registration of “non-Japanese” exhibits

    A6 Applications / Inquiries List

    1. Important 1. Applications
    2. Important 2. Payment of Charges
    3. 3. Inquiries List
  2. BPromotion Tool

    B1 How to attract more visitors to your booth / How to distribute your information more broadly

    1. 1. Official website/Exhibitors-only website/SNS posting
    2. 2. CEATEC AWARD 2025
    3. 3. Booth Evaluation System
    4. Important 4. Leaflets and Envelops
    5. Important 5. Special Invitation Ticket
    6. 6. Hospitality for Overseas Visitors
    7. 7. Request for response on acceptance or non-acceptance of “Student visitors”

    B2 How to distribute your information through the press

    1. Free 1. CEATEC News Center
    2. Free 2. Briefing Session for Spokespersons
    3. Free 3. Press Release Distribution Support Service

    B3 VIP Services and Reception

    1. 1. Opening Reception
    2. 2. Exhibitor Executive Service [Required registration]
    3. 3. CEATEC Networking event for Exhibitors

    B4 How to satisfy your visitors more at the exhibition

    1. 1. Visitor Data-Reading App
    2. Free 2. Business Meeting Space
    3. 3. Reception Room
    4. 4. Use of Demonstration Room

    B5 How to advertise effectively

    1. 1. Web Banner Ad / Mail Magazine Text Banner Ad
    2. 2. On-site Ad Signs
    3. 3. Rules for Advertising
  3. CExhibition Venue Regulations

    C1 Exhibition Site

    1. 1. Exhibition Site Layout / Visitor Passage
    2. 2. Transportation Guide
    3. 3. Layout of Makuhari Messe
    4. 4. Management Office Facilities

    C2 On-site Management

    1. Important 1. Work Schedule
    2. Important 2. Exhibitor Badges, Worker Ribbons
    3. 3. On-site Photography

    C3 Load-In & Load-Out

    1. Important 1. Vehicle Stickers
    2. Important 2. Load-In
    3. 3. Vehicles during the show
    4. Important 4. Load-Out

    C4 Waste Disposal

    1. 1. Waste Material Separation
  4. DBooth Regulations

    D1 Booth Standards

    1. Important 1. Booth Standards
    2. Important 2. Base Panel Outline
    3. Important 3. Important Points for Booth Design
    4. 4. Exhibits Exceeding the Height Limit
    5. 5. Ceiling Structure
    6. 6. Two-Story Booth Structures
    7. 7. Suspended Structure
    8. 8. Universal Design

    D2 Booth Display Regulations

    1. Important 1. Display Contractor Registration
    2. 2. Product Liability (PL) Law
    3. 3. Floor Construction Work
    4. 4. Fireproofing Regulations / Advertising Balloons
    5. Important 5. Electrical Power Supply
    6. 6. Green Power Certification System

    D3 Product Exhibit Regulations / In-Booth Demo Regulations

    1. Important 1. Prohibition
    2. 2. Lighting on the Ceiling
    3. 3. Sound Emissions and Copyrights
    4. 4. (Caution)Preventing wireless LAN problems
    5. 5. UHF-band Product Exhibits / Demonstrations

    D4 Booth Management Regulations

    1. 1. Hazardous Item Handling
    2. 2. Guidelines for Giving Premiums, etc., to Visitors
    3. 3. Others
  5. EServices Related to Booth Operation

    E1 Transport Service

    1. 1. Transport, Load-in & Load-out Service
    2. 2. Parcel Delivery Service during the Show

    E2 Booth Equipment/Rental Services

    1. 1. Package Booth Service
    2. 2. Promotion Materials Support
    3. 3. Rental Fixtures
    4. 4. PC and Monitor Rental

    E3 Infrastructure Services

    1. 1. Utility Booth
    2. 2. Internet Connection
    3. 3. Temporary Telephone Line Service
    4. 4. Antenna Installation
    5. 5. Water Supply, Drainage, Compressed Air and Gas

    E4 Booth Management Services

    1. 1. Meeting Room (Rental)
    2. 2. Reserving Accommodations
    3. 3. Food / Beverage Tickets
    4. 4. Catering Service
    5. 5. Bento (Lunch Box) Delivery Service
    6. 6. Reception Staff / Non-Technical Interpreter
    7. 7. Booth Security Guard
    8. 8. Booth Cleaning
  6. Exhibition Regulations

    Exhibition Regulations

    1.  1. Exhibition Fees and Plans
    2.  2. Notes on Exhibition Fees
    3.  3. Exhibition Area, Number of Booths Applied for, Height Restrictions
    4.  4. Exhibit Categories, Booth Location Decisions, Exhibit Applications and Contracts
    5.  5. Important: Exhibit Details and Prohibitions.
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