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Exhibition Regulations 3. Exhibition Area, Number of Booths Applied for, Height Restrictions

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3-1. General Exhibits Area

Type of Booth Booth Layout Number of Booths Applied for Height Restrictions
The height of the basic panels is 2.7m, and the following height restrictions apply.
Standard Booths Single-row booths 1, 2, 3, 4, 5, 6 The area 1m set back from the aisle and basic panels can be used up to a height of 3.6m can be used.
Double-row booths 4, 6, 8, 10
Triple-row booths 9, 12, 15, 18 The area set back 1m from the aisle and the foundation panel can be used up to a height of 6m.

If the number of booths applied for by a group exhibition is 20 or more in double-row booth format, the height restrictions for triple- and quad-row booths will apply.
Four-row booths 16
Block booth 20, 25, 30, 35, 40, 45, 50, 55, 60, 65, 70, 75, 80, 85, 90, 95, 100 The full height of the booth can be used up to 6m. For block booths, hanging structures are possible up to 6m in height. Please note that the installation location of hanging structures requires confirmation and adjustment with the venue structure.
Small Package Booths Single-row booths 1, 2 2.7m
  1. Single-row to four-row booths may have one to three sides that touch booths from other companies.
  2. If you are exhibiting jointly with other companies or as part of an industry group, you may apply for more than the maximum of 100 booths.
  3. After the application deadline, the Organizing Committee will determine the venue layout, and if the venue capacity is insufficient, adjustments may be made to reduce the number of booths allocated to each exhibitor based on fair criteria. In such cases, we ask for the understanding of all exhibitors.

The height restrictions for exhibits and decorations are as stated above. However, if the height of an exhibit exceeds the height limit due to the nature of the exhibit, please submit a “Request for Height Exceeding Exhibit Product” and booth design plans (floor plan and elevation) to the CEATEC Management Office at a later date and obtain permission from the Organizing Committee. In this case, the exhibits must be displayed within the exhibitor's booth (the area set back 1m from the aisle and basic panels), and may not extend into the aisle or other areas. Exhibits that have received permission for height exceeding must be displayed in their original state, and it is prohibited to decorate them with company names, product names, etc.

Booth Layout Height Limit

Block Booths

Area of a single booth equals to 9m²; the Management Office will specify a space equaling to 2:1 or 1:1 (frontage width : depth) from the total area (9m² multiplied by the number of booth spaces reserved). The dimensions will be specified in the drawings at the booth location selection meeting. Please note that the Management Office does not accept any requests for changing the booth dimensions.
Example: When an exhibitor applies for 25 booths
Total area comes to 225m² (9m² x 25 booths). Dimensions are calculated and marked out between a rectangle with a wider frontage width, and a square. Frontage width of 2 : Depth of 1

3-2. Special Exhibits

3-2-1. Partners & Global Park

Exhibit Plan Number of booth applied Applied for Height limit
The height of the basic panels is 2.7m, and the following Height limit apply.
Diamond Partner If the space is 900m² The entire space can be used up to a height of 6m. Hanging structures are also possible at a height of 6m or less. When installing hanging structures, it is necessary to check and adjust the structure of the Makuhari Messe venue.
Platinum Partner Space 144m² (16 booths) The area set back 1m from the aisle and base panels can be used up to a height of 6m.
Gold Partner Space 81m² (9 booths) The area set back 1m from the aisle and base panels can be used up to a height of 6m.
Bronze Partner Space 36m² (4 booths) The area set back 1m from the aisle and basic panel can be used up to 3.6m in height.
Height limit

Height limit

If the booth is expanded to exceed 180m², the entire area can be used up to 6m in height.

3-2-2. AX (AI Transformation) Park

Exhibit Plan Number of booth applied Height limit
Program Partner Space 81m² (9 booths) The area set back 1m from the aisle and base panels can be used up to a height of 6m.
Gold Partner Space 81m² (9 booths)
Bronze Partner Space 36m² (4 booths) The area set back 1m from the aisle and base panels can be used up to a height of 3.6m.
Height limit

Height limit

If the booth is expanded to exceed 180m², the entire area can be used up to a height of 6m.

3-2-3. Next Generation Park

Exhibit Plan Number of booths applied Height limit
Next Generation Park Package Booth 1, 2, Group Exhibition (4 booths or more) 2.7m

  1. AFrom the Management Office

    A1 Exhibit Outline

    1.  Exhibition Outline

    A2 Safety Measures

    1. 1. Basic Policy and Organizational Framework concerning Disaster Prevention and Safety Measures
    2. 2. Requests to Exhibitors Concerning Disaster Prevention and Safety Measures
    3. 3. Exhibitors’ Response to Emergency
    4. 4. Disaster Evacuation Route

    A3 Emergency Conservation Measures

    1.  Requests for cooperation to save energy

    A4 Personal Information Protection Policy

    1. 1. Personal Information Protection Policy of the Japan Electronics Show Association
    2. 2. Use of Personal Information by Exhibitors

    A5 Exhibition and Display Contents

    1. Important 1. Registration for Co-Exhibitors
    2. Important 2. Request for registration of “non-Japanese” exhibits

    A6 Applications / Inquiries List

    1. Important 1. Applications
    2. Important 2. Payment of Charges
    3. 3. Inquiries List

  2. BPromotion Tool

    B1 How to attract more visitors to your booth / How to distribute your information more broadly

    1. 1. Official website/Exhibitors-only website/SNS posting
    2. 2. CEATEC AWARD 2025
    3. 3. Booth Evaluation System
    4. Important 4. Leaflets and Envelops
    5. Important 5. Special Invitation Ticket
    6. 6. Hospitality for Overseas Visitors
    7. 7. Request for response on acceptance or non-acceptance of “Student visitors”

    B2 How to distribute your information through the press

    1. Free 1. CEATEC News Center
    2. Free 2. Briefing Session for Spokespersons
    3. Free 3. Press Release Distribution Support Service

    B3 VIP Services and Reception

    1. 1. Opening Reception
    2. 2. Exhibitor Executive Service [Required registration]
    3. 3. CEATEC Networking event for Exhibitors

    B4 How to satisfy your visitors more at the exhibition

    1. 1. Visitor Data-Reading App
    2. Free 2. Business Meeting Space
    3. 3. Reception Room
    4. 4. Use of Demonstration Room

    B5 How to advertise effectively

    1. 1. Web Banner Ad / Mail Magazine Text Banner Ad
    2. 2. On-site Ad Signs
    3. 3. Rules for Advertising

  3. CExhibition Venue Regulations

    C1 Exhibition Site

    1. 1. Exhibition Site Layout / Visitor Passage
    2. 2. Transportation Guide
    3. 3. Layout of Makuhari Messe
    4. 4. Management Office Facilities

    C2 On-site Management

    1. Important 1. Work Schedule
    2. Important 2. Exhibitor Badges, Worker Ribbons
    3. 3. On-site Photography

    C3 Load-In & Load-Out

    1. Important 1. Vehicle Stickers
    2. Important 2. Load-In
    3. 3. Vehicles during the show
    4. Important 4. Load-Out

    C4 Waste Disposal

    1. 1. Waste Material Separation

  4. DBooth Regulations

    D1 Booth Standards

    1. Important 1. Booth Standards
    2. Important 2. Base Panel Outline
    3. Important 3. Important Points for Booth Design
    4. 4. Exhibits Exceeding the Height Limit
    5. 5. Ceiling Structure
    6. 6. Two-Story Booth Structures
    7. 7. Suspended Structure
    8. 8. Universal Design

    D2 Booth Display Regulations

    1. Important 1. Display Contractor Registration
    2. 2. Product Liability (PL) Law
    3. 3. Floor Construction Work
    4. 4. Fireproofing Regulations / Advertising Balloons
    5. Important 5. Electrical Power Supply
    6. 6. Green Power Certification System

    D3 Product Exhibit Regulations / In-Booth Demo Regulations

    1. Important 1. Prohibition
    2. 2. Lighting on the Ceiling
    3. 3. Sound Emissions and Copyrights
    4. 4. (Caution)Preventing wireless LAN problems
    5. 5. UHF-band Product Exhibits / Demonstrations

    D4 Booth Management Regulations

    1. 1. Hazardous Item Handling
    2. 2. Guidelines for Giving Premiums, etc., to Visitors
    3. 3. Others

  5. EServices Related to Booth Operation

    E1 Transport Service

    1. 1. Transport, Load-in & Load-out Service
    2. 2. Parcel Delivery Service during the Show

    E2 Booth Equipment/Rental Services

    1. 1. Package Booth Service
    2. 2. Promotion Materials Support
    3. 3. Rental Fixtures
    4. 4. PC and Monitor Rental

    E3 Infrastructure Services

    1. 1. Utility Booth
    2. 2. Internet Connection
    3. 3. Temporary Telephone Line Service
    4. 4. Antenna Installation
    5. 5. Water Supply, Drainage, Compressed Air and Gas

    E4 Booth Management Services

    1. 1. Meeting Room (Rental)
    2. 2. Reserving Accommodations
    3. 3. Food / Beverage Tickets
    4. 4. Catering Service
    5. 5. Bento (Lunch Box) Delivery Service
    6. 6. Reception Staff / Non-Technical Interpreter
    7. 7. Booth Security Guard
    8. 8. Booth Cleaning

  6. Exhibition Regulations

    Exhibition Regulations

    1.  1. Exhibition Fees and Plans
    2.  2. Notes on Exhibition Fees
    3.  3. Exhibition Area, Number of Booths Applied for, Height Restrictions
    4.  4. Exhibit Categories, Booth Location Decisions, Exhibit Applications and Contracts
    5.  5. Important: Exhibit Details and Prohibitions.
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