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Futuresource Consulting, the specialist research and consulting company, is delighted to be the official knowledge partner for CEATEC JAPAN. The company can trace its roots back to the 1980s and provides market insights into consumer electronics, digital imaging, entertainment media, broadcast, optical manufacturing, storage media, professional IT and education technology.
With more than 70 full-time employees providing in-depth analysis and forecasts across consumer and professional electronics categories, Futuresource is able to advise on market, competitive and technological developments, providing clients with access to the information that helps produce the best possible results.

Vol.1772019/1/31

Global Home Audio Trade Revenues Approached $15 billion in 2018

The worldwide home audio market realised an increase of 21% in units in 2018, whilst posting revenues of nearly $15 billion, according to year-end estimates from a new Futuresource Consulting report.

Smart Speakers Driving Growth

“Smart speakers continue to attract consumer interest and are leading the charge in the home audio category,” says Guy Hammett, Market Analyst at Futuresource Consulting. “The love affair shows no signs of fizzling out either, and we expect unit shipments to be up more than 90% for 2018, once the final figures have been confirmed. Activity in China has helped to boost the numbers, with our estimates showing a country growth rate of more than 600%.”

The growing presence of entry level smart speakers from Amazon, Google and Chinese brands impacted the overall average price for a home audio device, down by an estimated 12% the end of 2018.

Smart speakers with screens are anticipated to generate interest, as these open new use cases using multimedia, such as an entertainment/educational device for children, kitchen and shopping assistant. Amazon Echo Show was amongst the first to be made available in 2017 and by Q4 2018 had been joined by devices from Google, JBL, Lenovo, and Facebook amongst others in Q4 2018. Many new releases are expected in 2019.

Soundbars Shipments Still Climbing

Soundbar shipments are expected to have grown 6% in 2018, finishing the year at 18 million units. In emerging markets, growth is being driven by relatively low penetration, whereas developed markets are experiencing strong value growth as consumers upgrade to devices with premium features.

“2018 also saw the release of the first soundbar with integrated voice assistance,” says Hammett. “This new segment is likely to account for 5% of all soundbar shipments in 2019 and will continue to grow throughout the forecast period, out to 2022. However, smart technology won’t have quite the impact on the soundbar market that it has had on wireless speaker shipments.”