“Fulfilling a Spirit of Love” is LION's Company motto since its foundation. For over 120 years, we have worked to provide excellent products and services that supports customers in their everyday life. We will realize “Healthy minds and bodies for all” through the “Redesign” of the everyday rituals to become more natural, easy and enjoyable. Aiming this, we will create “Customer experience-based value” in the areas of health, comfort and cleanliness.
At this exhibition booth, we will introduce LION's new efforts on “Redesign” of oral health care.