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2017/9/2

Further analysis of pre-shelf behaviors in distribution stores is possible!

"BeeSightMARK II" is a digital marketing tool that collects and analyzes information related to people who are interested in content and products etc. with high-speed information.
It made it possible to collect attribute data of those who stopped with interest in the number of people passing through the shelves, signage, goods, etc.

① Benefits of Beesight MARK Ⅱ

【Data that can be acquired】

■ Number of people passing before the shelf

■ Have an interest in digital signage and products, stop the audience
Acquire attributes of gender, age, facial expression

■ Can be operated stand alone

■ Realize the industry's lowest cost

Beesight II can instantly switch content according to the attributes of the audience in front of the signage. By dynamically switching and broadcasting the signage content suitable for the audience, it will improve the appeal power of digital signage.

【Reference Material】
◆ Beesight II's obtainable marketing data

① Age, sex classification Age sex and age

② Person tracking and facial recognition: attention time of digital signage
(People who return within a certain time even if they are out of the field of view of the camera will not be recounted)

③ Mood recognition: Analyze and collect 6 types of facial expressions simultaneously from the audience.






④ Color of clothes: It is possible to analyze and collect colors of clothes worn by viewers

Since the image etc. of the audience analyzed by Beesight are not stored at all,
Since it does not correspond to the collection of personal information, only attribute data is collected, so the leakage of personal information
There is no fear.

Exhibitor Directory情報 Detail

Links

URL 1
http://aecom.co.jp/news/170308.html

kiosk stand that can broadcast content suitable for an audience reading emotions from the world, facial expressions. March 2017 Fuji TV everyone's news, picked up in August Chukyo TV IT Pump.

URL 2
http://aecom.co.jp/beesight/case.html

This signage will be broadcasted with the advertisement of the customer's attributes that was taken on by the face recognition function.

URL 3
http://aecom.co.jp/beesight/case.html

People counting function was added to face recognition electronic POP. You can measure the number of people who passed the shelf and the attributes of those who are interested in the item.

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