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Dear
Exhibitor:
Under
CEATEC
JAPAN's
three-year
strategy,
which
commenced
in
2003,
the
CEATEC
JAPAN
Organizing
Committee
is
considering
various
initiatives
to
clarify
the
uniqueness
of
CEATEC
JAPAN
and
ensure
that
it
becomes
comparable
with
other
leading
international
exhibitions
as
a
medium
for
dispatching
industry
information
around
the
world.
The
primary
reason
for
strengthening
CEATEC
JAPAN's
information
dispatching
capabilities
is
to
deliver
information
from
exhibitors
to
a
global
audience,
and
thereby
enhance
exhibition
effectiveness.
One
promotion
activity
was
the
organization
of
a
distinctive
news
team
to
implement
the
functions
of
a
News
Center,
such
as
collecting
and
dispatching
information
on
exhibits
in
the
CEATEC
JAPAN
Web
Magazine
and
newsletters
e-mailed
to
previous
visitors.
This
year,
we
will
enrich
the
News
Center
functions
to
increase
international
exposure
by
sending
exhibit
information
and
exhibitors'
own
press
releases
directly
to
international
media.
We
believe
that
this
plan
will
greatly
improve
exhibition
effectiveness.
In
addition,
various
support
services
will
be
offered,
such
as
press
release
production
and
translation
of
Japanese
text
into
English.
To
make
this
plan
possible,
we
are
asking
exhibitors
to
fill
in
the
attached
"PR
Contact
Person
Registration
Form,"
and
return
it
to
the
CEATEC
JAPAN
Management
Office
by
Friday,
June
25.
After
receiving
this
form,
we
will
send
an
information
package
outlining
CEATEC
JAPAN's
promotion
activities
and
schedules
to
the
PR
contact
person
you
register.
At
the
same
time,
we
would
like
to
ask
for
your
cooperation
with
the
News
Center
as
the
editorial
team
collects
information
on
exhibit
contents
in
advance
of
this
year's
show.
We
also
hope
that
you
will
utilize
this
plan
as
an
opportunity
to
enhance
the
effectiveness
of
PR
activities
that
surpass
in-booth
promotion.
If
this
form
is
not
filled
and
returned
by
the
deadline,
the
information
mentioned
above
will
be
sent
to
the
exhibition
contact
person
registered
in
the
exhibition
application
form.
Again,
we
would
like
to
request
your
kind
cooperation
on
this
matter.
CEATEC
JAPAN
Management
Office
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