1. Strengthen news coverage through the News Center
2. Allocate exclusive reporters/writers for the Electronic Components, Devices and Industrial Equipment Stage
3. Strengthen video coverage of exhibitors prior to the exhibition
4. Registering contacts at exhibitors’ PR departments (hosting PR activity orientation, etc.)

1. Continuing contacts and news delivery to television producers
2. Preparing videotaped recordings of news material to support program production
3. Providing new materials prior to the exhibition to enhance coverage before the opening

1. Keynote speeches and Conference programs
2. Special exhibits
3. Advanced entry system (IC cards, etc.)

1. Press release dispatching system using U.S.-based Business Wire and the Online Press Office web portal
2. New PR partnership with International Consumer Electronics Show (CES) of the United States
3. E-mail news in English using overseas visitor database
4. Partnership with CNBC Asia in Singapore
5. Usage of the Foreign Press Club

1. General magazines: Select magazines based on targeted influencers and heavy users
2. Trade magazines: Seek cooperation on placing CEATEC JAPAN ads
3. Newspaper ads: Seek cooperation on placing CEATEC JAPAN ads in major industry newspapers
4. E-mail News and web banner ads: Place ads on portal sites and major e-mail newsletters
5. Mass-transportation advertising: Place ads in trains on major train/subway lines and in major train stations
6. Sales promotion:
   • PR activities through retail and chain stores
   • Strengthen cooperative promotion with communities around the exhibition site
     

1. Database marketing
2. Acquire new target groups
3. Effectively use Saturday (approaching consumer and business users)

• Press Conference on outline of CEATEC JAPAN 2004 in Tokyo
• Commencement of visitor pre-registration
• Commencement of pre-registration reservations for Keynote Speeches
• Commencement of weekly e-mail magazine distribution
  

• Commencement of full-fledged promotion activities to television broadcasters
• Commencement of Online Press Office (sending press releases to overseas media)
  

• Distribution of exhibition leaflets, invitations and posters
  

• Distribution of press release on Conference program
• Commencement of pre-registration reservations for all the conference sessions
  

• Submission of ad drafts to monthly magazines
  

• Press conference introducing the outline of CEATEC JAPAN 2004 to foreign media
• Promotion of coverage to media
• Commencement of promotion activities in communities around the exhibition site
  

• Submission of ad drafts to weekly magazines and newspapers
• Distribution of Entry Passes to pre-registrants
  

• Press conference on exhibition opening in Tokyo
  

• On-site Press Center opens
• Ads in trains, train stations and newspapers commence
• Coverage in television and print news
  

• Closing press release
• Analysis of effectiveness of promotion activities, production of CEATEC JAPAN 2004 Report

1. Set product/technology development schedules to match the start of CEATEC JAPAN
2. Provide information on new products and technologies through CEATEC JAPAN. We are committed to help exhibitors dispatch information through various promotion opportunities. Take advantage of CEATEC JAPAN’s many free PR services.
3. Take advantage of the highly popular CEATEC JAPAN web portal

1. Hold press conferences for new products and technologies prior to CEATEC JAPAN
2. Hold press conferences on the CEATEC JAPAN site to maximize coverage
3. Have a PR contact on standby in your booth
4. Maximize PR opportunities CEATEC JAPAN offers to exhibitors
5. Overseas coverage can be low when individual companies simply implement their own activities, but “bundling” exhibitor PR with that of CEATEC JAPAN expands the effectiveness of information dispatched from Japan. Time your overseas promotion plans in line with CEATEC JAPAN.
   

1. Raise your presence at CEATEC JAPAN by having top management announce new products and corporate strategies
2. Use CEATEC JAPAN as a place to announce important alliances or partnerships
3. Raise corporate motivation by maximizing the most important characteristic of exhibitions: events that create a sense of unity
4. Ensure that top management visits the exhibition and spends some time in the booth to support sales activities
5. Use CEATEC JAPAN as an important annual communication platform for exchanging information among industry executives

1. Divide customer lists into categories such as VIP, important customers or potential customers (prior to the exhibition)
2. Develop sales strategies and infrastructures for each category (prior to the exhibition)
3. Send invitations and make appointments with important customers during the exhibition period (prior to the exhibition)
4. Use the exhibition as a valuable opportunity to confirm market needs (during the exhibition)
5. Contact customers who have not visited your booth by midway through the exhibition period (during the exhibition)
6. Develop continuing sales strategies for the period after the exhibition and maximize information gathered during the exhibition (before and after the exhibition)

1. Take one more look at promotion tools, such as product catalogs and leaflets
2. Produce industry-standard presentations (PowerPoint) and video materials, and re-use them after the exhibition to raise cost effectiveness
3. Intensively release in-depth information by hosting seminars and tutorials; package seminar programs for use in marketing activities after the exhibition
4. Take advantage of commemorative novelty goods offered at the exhibition site; use these goods with visitor questionnaires to collect effective data

1. Take advantage of CEATEC JAPAN feature ads planned by specialized magazines
2. Include CEATEC JAPAN logo and booth number in ads prior to the exhibition
3. Air CEATEC JAPAN promotional video and commercial video in pre-exhibition promotions in showrooms or on large monitor screens
4. Take advantage of CEATEC JAPAN on-site signboard ads to attract visitors

1. Use CEATEC JAPAN’s information dispersal outside the exhibition site as the core of PR activities
2. Take advantage of the exhibition as a sales activity not only while it is open, but also before and afterward
3. Maximize the effectiveness of exhibiting by approaching CEATEC JAPAN from a company-wide perspective

Mr. Hikaru KOISHI, CEATEC JAPAN Promotion Office, News Center Editorial Desk
E-mail: newscenter@mls.ceatec.com

Exhibitor Introduction Pages on the website are provided for exhibitors to input information about their companies, products and other topics of interest to visitors.

(4) How to use the system
1. Access the CEATEC JAPAN URL (www.ceatec.com), and then select the language in which you wish to input data: “” (for Japanese) or English. (General information pages are available in other languages, but exhibitor data can be input in Japanese and English only)

2. Click the “” tab on the Japanese page or the “Exhibitors” tab on the English page

3. Input your ID and password


4. Top page of the Exclusive Exhibitor Page will appear

5. Click “Enter/Edit” in the desired section to enter or edit the data there.

6. You can get an overview of the information registration process by clicking the “Submission Help” button.

1. Location: International Conference Hall, 2nd Floor
2. Open: October 5–9
3. Equipment: Desks, PCs (English & Japanese with Internet connections), copier, fax machine, telephone, Internet connections via analog telephone line or ADSL (modem and dial-up accounts required for analog connection; LAN cards and cables required for ADSL connection)
4. Services: Free beverages and snacks
5. Information Provided: Sponsor comments and press releases, exhibitor press releases, event summaries, comprehensive event information pamphlets, sponsor-related data, special exhibition-related data, conference-related data, event attendance reports, photos from events, etc.
   

1. Format: No particular format requirements. Exhibitors can use their own press releases and press kits. Promotional videos and CD-ROMs and other giveaways in addition to press releases can also be placed.
2. Content: Press releases should include the exhibiting company’s name, exhibition Stage/Zone, booth number, and address and telephone number for inquiries.
3. Number of Copies:
   • Japanese: 100 copies
   • English: 20 copies
4. Submission Deadline and Address
5. Submit press releases to Inter MEDICOM by September 28. After this date, press releases should be brought directly to the on-site Press Center by the morning of October 4.
   

1. Location: Press Center, International Conference Hall, 2nd Floor
2. Open: October 5–8
3. Equipment: Speaker’s podium and chairs with desks for press
4. Reservations required

1. Number of bags produced: 2,000
2. Sponsorship fee: ¥6,300,000 (including tax)
   Invoices will be issued by, and payment made directly to the Japan Electronics Show Association (CEATEC JAPAN Management Office)
3. Availability: Press bag sponsors will be decided on a first-come-first-served basis
4. How to apply: Submit the Application for Press Bag Sponsorship (Form H) and send it to the Management Office. Applications will be accepted from July 5.
5. Data submission: Details to be disclosed after application forms are received

Business Wire, a leading U. S. press release distribution service company, has its own multichannel delivery network, with access to approximately 6,000 international and national news agencies, financial information providers, and web-based news services throughout North America, Europe, Asia, Latin America, the Middle East and Africa. This network ensures real-time, simultaneous access to key audiences, including news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers. Business Wire electronically disseminates some 270,000 news releases a year, 71% of which are re-sent by Dow Jones, and introduced in the New York Times, Washington Post and Financial Times, and on CNN. Exhibitors have access to this wire service at the CEATEC JAPAN 2004.

1. Distribution period: Late July to the end of October
2. Fees:
   First distribution: Free of charge
   Second and further distributions: ¥105,000 each (including tax)
3. Website:
   Distributed press releases will automatically be inserted into the CEATEC JAPAN Online Press Center, a portal site for media worldwide. In addition to a press release, exhibitors can post up to 2 documents (in MS Word, PDF or html formats; file sizes up to 1MB).
   Note: Translation of Japanese-language press releases into English is available on request for a fee of ¥10,500 per page (A4 size, including tax).
4. How to use:
   The details of On Line Press Center will be distributed to the exhibitors by e-mail in mid July.
   

1. Outline
   1. Schedule: October 5, 10:00 a.m. - 12:00 p.m.
   2. Location: CEATEC JAPAN 2004 Exhibition Halls
   3. Target Visitors: Representatives of exhibiting companies, the press and supporting/assisting organizations, and invited guests of exhibitors
2. Invitations
   Premiere Time invitations are valid throughout Premiere Time and may also be used to enter the exhibition free of charge on any other day during the exhibition. The Management Office will distribute 20 sets of invitations, exhibition announcement leaflets and envelopes per booth, free of charge, on August 19 (planned).
3. Guests of the Management Office
   Guests invited by the Management Office will include Opening Reception guests, representatives of supporting/assisting organizations and members of the press.
4. Responding to the press
   Press representatives will visit the site during Premiere Time in line with their coverage of the Opening Reception. Exhibitors are encouraged to take full advantage of this opportunity, for example, by ensuring that public relations representatives are available in booths during Premiere Time.

2. Participate in Opening Reception

1. Time: October 5, 12:00 p.m.–1:30 p.m.
2. Location: Tsuru Room, Hotel New Otani, Makuhari
3. Guest Registration: Only guests pre-registered by exhibitors may attend the Opening Reception. In addition to the CEO or other senior representative of each exhibiting company, each exhibitor is entitled to one invitation. Exhibitors are requested to inform the Management Office as soon as possible if there are any changes in information on their exhibitor application form. If your company is to be represented by a senior executive who is not the CEO, please register his or her name in advance. Registrations are accepted by e-mail. The registration sheet (in Excel format) will be delivered in mid-July by e-mail. Exhibitors who cannot return this sheet by e-mail may register by submitting the Opening Reception Registration Form (Form G) to the Management Office by July 30.
4. Distribution Date: September 3 (planned)

(1) Invitations
	Invitations are distributed free of charge. The number of invitations each exhibitor receives is based on the number of booth spaces applied for. Invitations are available in Japanese and English, so please specify the preferred number of each type when applying. Please include the appropriate number of invitations when sending announcements to your guests. Invitations over the numbers allotted are available for ¥300 per invitation (including consumption tax). Be sure to inform your guests that they will be requested to register at the exhibition entrance even if they carry an invitation. Number of booth spaces Maximum free invitations 1 to 3 booth spaces 1,000 4 to 8 booth spaces 2,500 9 to 12 booth spaces 4,000 15 to 20 booth spaces 6,000 (Each 5 spaces over 30) 1,200
(2) Leaflets and matching envelopes
	Sets of envelopes and leaflets outlining CEATEC JAPAN 2004 (four colors, in Japanese and English) will be delivered to exhibitors for a fee of ¥50 (including consumption tax) per set. The leaflets contain information about exhibitors, Conference programs, special exhibits, transportation to the exhibition site and features of each stage.
(3) How to Order
	Both free invitations and leaflet/envelope sets must be ordered in the language preferred. To order, fill in the Application for Exhibition Invitations and Leaflet/Envelope Set (Form E), and submit it to the CEATEC JAPAN Management Office by July 15, 2004. An invoice (as applicable) will be issued by the Japan Electronics Show Association on behalf of the Management Office, to whom payment should be made. Note: Exhibitors are required to submit this application even for free invitations.
(4) Delivery
	Invitations and leaflet/envelope sets ordered before July 18 will be delivered to exhibitors on August 19.

(1) Barcode system advantages

1. No need to manually record visitor information during the exhibition or to input business card contents afterwards.
2. Information on visitor questionnaires will be included in the data supplied a week after the exhibition (by October 13). It can immediately used for post-exhibition sales activities.
3. In addition to receiving ID data, exhibitors can use the Exhibitor’s Survey Code List to obtain data to create databases of individual categories and information on the interest visitors showed in individual products for quick reflection in marketing activities.
4. Visitor data is digitized, and the system itself is ongoing, allowing exhibitors to execute original database marketing activities, including the calculation of visitor statistics and visitor background management.
5. Exhibitors’ original questionnaires may be linked to this system with additional fees. The details will be discussed upon request.

1. The basic fee for using the barcode system with the standard delivery option (including system usage, 1 barcode reader rental, data processing of up to 3,000 entries and delivery by CD-ROM after the exhibition) will be ¥31,500 (including tax).
2. Each barcode reader can store up to 3,000 visitor data entries. The cost of data processing is included in the basic fee.
3. Multiple barcode readers can be ordered at the following discount rates:

Data on pre-registrants who have visited an exhibitor’s booth on a specific day will be handed out on the spot if the exhibitor brings the barcode reader(s) after the doors close each day. Data on on-site registrants will be delivered on October 13 for free. With the barcode system, exhibitors can check which customers have not yet visited the booth and contact them.

Note: Depending on how many exhibitors ask for same-day data delivery, exhibitors may be requested to wait.