2004 Industry Trends Production in Japan (Source: JEITA) Consumer Electronics 2.5 trillion yen forecast (up 11.5%) Industrial electronics 7.7 trillion yen forecast (up 1.6%) Consumer & Industrial Electronics Production Topics FPD televisions, DVD recorders, digital cameras and other digital equipment to fuel market growth Digital television broadcasts (satellite & terrestrial) to be boosted by Summer Olympic Games New car & cellular telephone resources from advances in terrestrial digital broadcasting for mobile equipment Market expansion from HDD car navigation systems and telematics equipment Anticipated popularity of HD DVD, Blu-Ray Disc and other next-generation optical disk equipment Full-scale introduction of home solutions for network home appliances Convergence of AV and IT with diffusion of IP telephones and broadband broadcasting Profusion of home theater systems and network audio equipment; developments in home entertainment Full-scale shift to 3G cellular telephones; television, shopping and other services by cellular telephone Full-scale diffusion of broadband network access by ultrahigh-speed optical fiber Arrival of 500-Mbps wireless LANs to sustain ubiquitous network expansion Advances in IP networks & VoIP; Japan to take global lead with practical IPv6 systems Practical testing of IC tag systems to commence at New Tokyo International Airport and other locations Higher-speed online distribution of large-volume contents thanks to UWB Replacement demand and high-performance models with AV & mobile functions to fuel PC demand H.264 to spur technological advances in broadband broadcasting and online music distribution Internet access in Japan Broadband Internet access is set to overtake narrowband access in 2004, ringing in the true age of broadband in Japan. (Source: CIAJ) 2004 Industry Trends Production in Japan (Source: JEITA) Electronic Devices 7.2 trillion yen forecast (up 12.3%) Electronic Components 3.4 trillion yen forecast (up 2.8%) Electronic Devices & Components Production Topics Production to climb, stimulated by digital home appliance demand Demand to grow for highly reliable automotive devices and environmental protection measures Fast-evolving LCD technologies to sustain expanding PDP market; expectations high for organic EL displays New demand for flash memory, CCD & CMOS devices for cellular telephones and digital cameras Strong demand for optical devices for broadband equipment & systems Technological reforms to continue in 1-chip IEEE 802.11g devices & high-speed wireless LAN technologies Advances foreseen in ultrahigh-speed, energy-saving UWB chips, leading to rapid diffusion of wireless communications Usage of wireless tags to spur full-scale RF-ID chip production Highly complex and high-value-added products to emphasize strengths of Japanese components manufacturers with leading technologies Full-scale birth of nanotechnology components; growing demand for 0603-size mini-chip components GMR head technologies to approach the much awaited age of 1 terabit/square inch Demand to rise for embedded narrow-pitch connecting components; FPCs to achieve 0.2 millipitch level Car installed electronic component technologies to advance, creating new market potential Increasing attention on environmental technologies to expand development of lead-free board technologies Development of fuel batteries for mobile equipment to accelerate, with commercialization not far away Noise reduction, a highly topical theme in the ubiquitous network age, to sustain advances in EMC technologies Overall Domestic Production by the Japanese Industry to Recover to 20 trillion yen for First Time in Three Years Spurred by demand for digital home appliances, mobile network products and car-related demand, overall domestic production is forecast to increase 6.5%, to 20.3 trillion in 2004. (Source: JEITA) As more members of the media come to CEATEC JAPAN in search of product, technology and corporate strategy announcements, exhibitors can anticipate numerous opportunities for high-level publicity. Press Visitors Abound A 4.0% increase was seen in press attendance in 2003, to 1,711 representatives. The foreign press attendance number almost tripled. There would be no ubiquitous network age without highly advanced electronic components, devices and industrial equipment. Offering invaluable information on the newest technology trends, this stage is the focus of intense and growing attention. The First Stop of Visitors The number of visitors listing this stage as their prime focus at CEATEC JAPAN has grown steadily over the past three years. Coverage also Expands Print and Web articles Coverage leaped 48.3%, to 933 pieces in general and industry newspapers, and on the Web. Large Numbers of Business Visitors even on Saturday Main interests of Saturday visitors Many visitors interested in the business side of the industry are too busy to attend the exhibition during the week, so they come on Saturday, enhancing the effectiveness of CEATEC JAPAN right down to the closing day. CEATEC JAPAN is contributing to creating new business opportunities for exhibitors by targeting the right kinds of visitors and enhancing communications with them. Steady Expansion of Visitors Exhibitors Want to See Visitor profiles targeted by Digital Network Stage exhibitors (top 6 categories) Electronics & communications manufacturing 67.2% Communications services 43.8% Electronic components & devices manufacturing 35.9% Internet services & Web contents-related 34.4% Software makers and systems integration-related 34.4% IT-related distribution & sales 28.1% Results by most desired visitor category show that target visitor profile are expanding steadily High Ratio of Visitor Profiles Linked to Business Results Visitors who influence or have authority for product purchasing In total, 74.5% of visitors to CEATEC JAPAN 2003 were involved in product procurement to some extent. CEATEC JAPAN strives to attract the industry specialists and professionals who exhibitors in this stage want to meet. Close communications between exhibitors and visitors at CEATEC JAPAN contribute to technological innovation and market creation. Notable Increase in Target Visitor Categories Industries sought by exhibitors in the Electronic Components, Devices & Industrial Equipment Stage (top 6 categories) Electronics & communications manufacturing 89.9% Electronic components & devices manufacturing 66.3% Auto & shipping equipment manufacturing 58.4% Equipment & precision parts manufacturing 56.2% Medical equipment manufacturing 39.3% Other manufacturing 31.5% Numbers of visitors from target industries show that exhibitor needs are being met High Ratio of Visitor Profiles Linked to Business Expansion Visitors who influence or have authority for product development In total, 70.2% of visitors to CEATEC JAPAN 2003 were involved in product development to some extent. (Data source: CEATEC JAPAN 2003 statistics and questionnaires) Copyright 2004 CEATEC JAPAN Organizing Committee All rights reserved.