CEATEC JAPAN has advanced as a MICE event under a three year program starting from 2010.
In 2012, we will enhance its role as a MICE event that acts as a hub for information dissemination and business exchanges.

Enhancing CEATEC's role as a new value-creating MICE event in 2012

■3-year program to promote CEATEC JAPAN as a MICE event

Since 2010, CEATEC JAPAN has embarked on reforms to become a MICE. CEATEC JAPAN aims to advance beyond the traditional boundaries of exhibitions and to take the step up to becoming an international, next-generation exhibition.

CEATEC JAPAN takes MICE in perspective as follow and takes the step up to becoming a next generation exhibition.

	M	: Meeting, Cooperation, Exchange
	I	: Business Incentive
	C	: Conferences and Seminars
	E	: Exhibition and Business Tradeshow

CEATEC JAPAN has established the following three points as crucial to ensuring that all associated parties, including exhibiting companies and visitors, make the utmost use of this year's exhibition.

An exhibition to develop future business

The exhibition provides effective support for new encounters with a wide range of business users and match-making with core users.

Business value

An exhibition with a foothold in the world market

The exhibition provides business support and realizes media development, which contribute to global market development focused on Asia.

International transmission value

An exhibition where cutting-edge technology designed to create the future is gathered under one roof

As a base for publicizing innovation, the exhibition effectively transmits consolidated information on cutting-edge technology, products and services to the world.

Innovative technology value