4days Participation Regulations

■Booth Fees, standards, specifications and description

(1) Standard booth fee

General corporate exhibitors (standard rate)	¥ 325,500
JEITA, CIAJ, and CSAJ members (member rate)	¥ 294,000

(2) Exhibition Booth
① Booth space specifications
2,970 mm(W) x 2,970 mm (D)
② Booth facilities
For row booth exhibitors, system panels will be installed as back panels on the sides neighboring booths of other exhibitors. However, system panels will not be placed on the corner-facing sides of corner booths.

(3) Booth height limitations
Standard booth height is 2.7m; however, there are height limitations to booth walls as depicted below.
① 1-row booth (booths 1, 2, 3, 4, 5)
The allowable height of booth walls set back 1.0 m from the aisles and/or foundation panels will be 3.6 m.
② 2-row booths (booths 4, 6, 8, 10)
The allowable height of booth walls set back 1.0 m from the aisle sand/or foundation panels will be 3.6 m.

(4) Biz-confab Package Booth Fee
The exhibition fees per booth space are as follows:

General corporate exhibitors(standard rate)	¥ 294,000
JEITA, CIAJ, and CSAJ members(member rate)	¥ 262,500

(5) Biz-confab Package Booth
For an extra fee, specialized business consultation booth packages featuring a dedicated space for meetings with special customers and products descriptions are available. Please apply for the business consultation booth package together with your exhibition booth application, as these booths are not available separately but only as supplementary additions.

① Booth specifications
2,970 mm (W) x 2,970 mm (D)
② Facilities: Carpet flooring, Carpet stopper, fluorescent light, Electricity socket, electricity 1kw output, conference table x 1, chairs x 4, Movable partition

For details please refer to the Exhibitor Manual which will be distributed at a later date.

(6) Booth description
At ICT Suite / Electronics Suite, booths are available in two types, an Exhibit Booth and Biz-confab Package Booth. Regardless of type, however, all fees for booths will be referred to as the exhibit booth fee on the invoice statement.

■ Number of booths and booth type

Booth type	Number of booth applied
1 row	1, 2, 3, 4, 5
2 rows	4, 6, 8, 10

(1) Exhibit booth and Biz-confab package booth can be combined as described above. However, we cannot accept application only for the Biz-confab package.
(2) Exhibitors in single-row booths may have booths of other exhibitors on one or three sides. Exhibitors in two row booths may have booths of other exhibitors on one side.
(3) Shared exhibit and/or industry organizational exhibits can apply over the limit of ten booths. However the booth must be either single-row or two-row configuration.
(4) After the deadline for applications, the Organizing Committee will determine the layout of the show site. If the total space applied for exceeds the capacity of the site, the Organizing Committee reserves the right to determine an impartial method to reduce the number of booths applied for by exhibitors. The kind understanding of exhibitors on this matter is greatly appreciated.

■ Allocation of booths
Booth locations will be determined by Japan Electronics Show Association (a.k.a. JESA or the Association), which is the CEATEC JAPAN Management Office. JESA will determine the locations depending on the number of booth applied, exhibit product category, and date of application. The booth allocation decision will be delivered by email in the middle of July along with a booth location map with the names of the exhibitors printed on it.

■ Booth Management

（1）Stage demonstration
Demonstrations other than product presentations will be prohibited. Please remember that it is important to consider the surrounding environment; excessive and overly elaborate staging should be avoided.

（2）Activities of hired model/talent presenters
Event model/talent presenters wearing special costumes or uniforms are prohibited. Any kind of show-based demos or novelty giveaways to draw audience to the booth will be prohibited. It is acceptable for event models/talents to act as a receptionist, ushers, and/or presenter to introduce products through narration.

Exhibition Regulations

1. Exhibitor Eligibility/Booth Details

1-1. Exhibitor eligibility

Corporations and organizations involved with products included in the following list or related businesses are eligible to participate:

■Equipment manufacturers
■Electronic components, devices, and materials manufacturers
■ Broadcasting and communications companies
■Software and content production companies
■Trading and distribution companies
■Service companies
■Newspapers, magazines and other publishing companies
■ Educational and research institutes
■Government organization, administrative corporations, public-interest corporations, nonprofit public and industry organizations
■ Members of the three sponsoring organizations (JEITA, CIAJ, and CSAJ) are also eligible to participate.

(1) Advertising companies and other related agencies are not allowed to represent any company that exhibits products even if said products are included in the aforementioned list of eligible businesses or products.
(2) The CEATEC JAPAN Organizing Committee reserves the right to refuse applications from companies that have violated regulations at a previous show or whose activities may be considered detrimental to visitors and/or other exhibitors regardless of in prior to or after holding an exhibitor contract. In such case, paid booth fees will be refunded.
(see section 2-3: Exhibit application and contract agreement)

1-2. Exhibit zone

CEATEC JAPAN will conduct the following zoning. Refer to the list of products eligible for exhibit at the back of separate Exhibit Application/Contract Form to find the appropriate zone for your planned exhibit product(s). If the planned exhibit products overlap on multiple zones, you can exhibit in a zone that most products apply, or exhibit in multiple zones. If exhibiting in multiple zones, exhibit application/contract will be required for each zone.

■ Digital Network Stage
○ Home & Personal Zone
○ Business & Society Zone
●ICT Suite

■Electric Components, Devices & Industrial Equipment Stage
○ Semiconductors, Devices Zone
○ Passive Components Zone
○ Structural, Functional Components Zone
○ Materials, Power Source, Manufacturing Equipment Zone
●Electronics Suite

※ The ICT Suite / Electronics Suite is open for 4 days from 10/4 (Tuesday) to 10/7 (Friday).
※ The ICT Suite will cover all products of the Digital Network Stage.
※ The Electronics Suite will cover all products of the Electronic Components, Devices & Equipment Stage.

2.Exhibit Applications and Contract Details

2-1.Expenses included in the booth fee

(1) Badges

Exhibitor badge	15 badges per booth space
Worker badge	5 badges per booth space

(2) Special Invitations (Valid only on October 4th)

Per booth space

100

(3) Show invitations (Valid between October 5th and 8th)

1 booth to 3 booths	1,000
4 booths to 8 booths	2,500
9 booths to 12 booths	4,000
15 booths to 20 booths	6,000
Each additional 5 booths	Add 1,200

Note: For additional invitations, refer to section 2-2. Expenses other than the booth fee.

(4) Customer invitations (ICT Suite / Electronics Suite exhibitors only)
※Invitations with exclusive-use envelopes for DM
The information of customers that you wish to make an application for in advance should be applied for beforehand at the management office during pre-registration for admission. An invitation will be issued with the name of the customer who is being invited printed on it and it will then be delivered to the exhibitor. The customer invitation registration form will be distributed at a later date along with the exhibitor's manual.

(5) Official Website
Exhibitor Introduction space (Japanese and English): Access ID/password will be issued exclusively for automatic insertion/update by the exhibitor.

(6) Barcode system

Barcode reader	1
Barcode system usage fee	1set

Note: ¥35 (tax included) per data read will be charged separately however the maximum fee will be ¥21,000 (tax included) as the charge will be exempted after 600 reads.

2-2. Expenses other than booth fee

(1) The following items are not included in the booth fees:

Electric power installation, single-phase 100V or 200V	¥7,350/kw
Electric power installation fee, three-phase 200V	¥7,350/kw
Electricity consumption fee	¥2,100/kw
Overtime working hours with fee	¥10,500/hour
Extra exhibitor badges (for those exceeding 15 per booth)	¥1,500/badge
Extra worker badges (for those exceeding 5 per booth)	¥500/badge
Extra invitation (In excess of the number of free invitations allocated)	¥300/invitation
Extra direct-mail letter	¥50/flyer
Barcode reader (from second unit)	¥15,750 per unit
Barcode reader pack of 5 (from second set)	¥68,250 per five
Data read fee	¥35/data read

(2) Booth fixtures other than base panels
Booth fixtures except for the base panels must be prepared by exhibitors. The Japan Electronics Show Association (may be referred as JESA or the Association in some cases), the management office of CEATEC JAPAN, will make available booth fixture packages.

① Standard Package
・Carpet flooring
・Carpet stopper
・Display counter (with storage space)
・Shelf board
・Meshed wire paneling
・Acrylic case
・Large company name sign
・Reception counter
・Foldable chairs
・Business card box
・Arm spot light
・Electricity socket

Standard package fee for 1 booth	¥257,250
Standard package fee for 2 booths	¥380,100
Standard package fee for 3 booths	¥644,700

Note: maximum fee will be ¥21,000 (incl. tax) as the charge will be exempted after 600 reads.

② Basic Package
・Carpet flooring
・Carpet stopper
・Parapet
・Company name plate
・Reception counter
・Foldable chairs
・Business card box
・Arm spot light
・Fluorescent lighting
・Electricity socket

Basic package fee for 1 booth	¥99,750
Basic package fee for 2 booths	¥143,850
Basic package fee for 3 booths	¥198,450

Note: Electrical work and electricity consumption will be invoiced separately.
※If you want to color the walls, this will incur an additional charge.

③ Other rental fixtures and furnishings for packaged displays are available. Please refer to the Exhibit Manual that will be distributed at a later date.

(3) Other
Additional expenses may be charged for exhibitor's request or as required by law and regulations. Details regarding these charges will be provided in the Exhibitor Manual.

2-3. Exhibit application and contract agreement

To apply for exhibition space, carefully read these Exhibition Regulations. Then, fill in the information required on the Exhibition Application and Contract form. Submit the form to the CEATEC JAPAN Management office (Japan Electronics Show Association). The Management Office will confirm its receipt of the application by e-mail. The receipt date stated in this confirmation e-mail is regarded as a contract date, and exhibitors are liable for the participation fee. Exhibitors are expected to apply for space in the Zone that most closely matches the primary products to be displayed. However, the Organizing Committee reserves the right to advise exhibitors on the most appropriate location for their booths. In addition, exhibitors are required to submit one application per Zone if applying for booth spaces in multiple Zones.

(1) Send applications to:
CEATEC JAPAN Management Office
(Japan Electronics Show Association [JESA])
12F Ote Center Bldg., 1-1-3 Otemachi, Chiyoda-ku, Tokyo 100-0004
TEL: +81-3-6212-5233 FAX: +81-3-6212-5226

(2) Application deadlines
① Primary application deadline: Thursday, April 28th, 2011.
Applicants may participate in the primary booth allocation lot drawing
②Secondary application deadline: Tuesday, May 31st, 2011.
Applicants may participate in the secondary booth allocation lot drawing.
③After the second deadline (From Wednesday, June 1st, 2011)
Applications will be accepted until all available booth spaces are taken after June 1st 2011.
Note: Please understand that the deadline may be earlier than above dates if the number of applications reaches its maximum.
※The management office will take into account the application date when allocating booths for the ICT Suite and Electronics Suite.

(3) Submitting a company profile
First-time exhibitors to the show are required to provide a company profile and catalog(s) of product(s) planned to be exhibited upon submission of the exhibit application/contract. And, if there are major changes made to the corporate profile or catalog(s) of product(s) planned to be exhibited after the company has submitted these documents, an updated profile and/or catalog(s) must again be submitted. Applications without these documents will be put on hold until the Management Office confirms the receipt of these items.

(4) Joint exhibitors with two or more
Joint exhibitors should elect one "representative exhibitor" to handle payment of the booth spaces for all participating exhibitors. The Management Office will send a joint exhibit registration form to the representative exhibitor, who should fill it in and submit it to the Management Office.

(5) Refusal of application
Applications from any persons involved in bankruptcy, composition, receivership, civil rehabilitation, or corporate reorganization proceedings, or persons who are suspended from current account transactions from financial institutions will not be accepted.
Similarly, applications from any persons deemed by the Association to be involved in similar circumstances will not be accepted. If an exhibitor company is found to fall into one of the categories described above after the contract has been concluded, the contract will be voided and that company will not be permitted to exhibit. In such a case, participation fees paid by exhibitors will be refunded. If deemed necessary by the Association, an investigation or inquiry into the surrounding circumstances will be conducted.

2-4. Payment of booth fees

Booth space payments are to be paid via electronic bank transfer according to the schedule below. JESA will issue an invoice and designate the bank account for remittance at this time. Checks and promissory notes are not acceptable as payment. Transfer fees are to be borne by the exhibitor.

Primary applicant	June 30th (Thursday)
Secondary applicant	July 29th (Friday)

2-5. Cancellation or reduction of the number of booths

If an exhibitor cancels or reduces the number of booth spaces applied for, regardless of the reason, some or all of the following cancellation fees will apply. Consumption tax (5%) will be added to all fees.

From June 1st (Wednesday) to June 29th(Wednesday	60% of booth fee
After June 30th (Thursday)	100% of booth fee

Cancellations or any other changes must be notified by sending a letter via post, fax, or email and will become valid on the day the letter is delivered to the Management Office.

3. Important Exhibit Details and Prohibitions

3-1. Exhibiting of products from outside of Japan (including fixtures)

The Association will apply for a bonded exhibition area in respect of the entire exhibition hall. If such application is granted, it will allow exhibitors to display foreign products (i.e. goods produced or manufactured outside Japan which have not yet undergone customs clearance) without customs clearance.

3-2. Protection of exhibited items for which application for industrial property rights has not been filed

The exhibition sponsors will file with the Director-General of the Patent Office an application for designation under the provisions of the following Laws:

(1) Patent Law, Article 30, Paragraph 3
(2) Utility Model Law, Article 11, Paragraph 1
(3) Trademark Law, Article 9, Paragraph 1
The exhibitors who plan to file application for patent, utility model or trademark in respect of the exhibited items may enjoy exemption under the laws by taking certain necessary procedures. Details will be provided to the exhibitors after the designation is granted.

3-3. Prohibited activities

The following activities are considered as prohibited:

(1) Exhibit space transfer Subletting, selling, transferring, or exchanging exhibition space, either in whole or in part, to any third party, including other exhibitors.

(2) Directing visitors to other venues
Directing CEATEC JAPAN visitors to simultaneous product or technology exhibits off-site is prohibited.

(3) Engaging in sales activities
Selling products other than publications and software on-site during the show is prohibited. Exhibitors who wish to sell publications or software are required to submit details and seek approval in advance.

(4) Inappropriate behavior
Aggressively attempting to attract visitors to view demonstrations while standing outside of booths or in aisles is prohibited. Persistent sales approaches and/or techniques considered to be excessive are also prohibited.

(5) Exhibiting for the purpose of obtaining personal information
It is prohibited to use booths for the primary purpose of collecting personal information on visitors, rather than to display or to conduct PR of products and services. Furthermore, all exhibitors are requested to abide by the stipulations in Japan's personal information protection legislation. Details on the collection and handling of personal information will be available in the Exhibition Manual.

3-4. Responsibilities of exhibitors

(1) Prompt fee payment
Exhibitors must pay all exhibitor fees and expenses invoiced by the Management Office and bear responsibility until all payments are complete.

(2) Obeying the law
The laws and regulations of Japan shall be followed in all cases related to the transfer and management of display and related items, and in management and other matters related to construction and structures for use in exhibits.

(3) Liability for damage, management of exhibited items, and insurance.
① The sponsors (CEATEC JAPAN Organizing Committee comprised of JEITA, CIAJ, and CSAJ) and the Association will make every effort to ensure the security of exhibits during the show period, for example, by implementing security guard patrols. However, the management cannot assume responsibility for damages from natural disaster, fire, theft, loss of property or other occurrences beyond its control and recommends that exhibitors take steps of their own.

② Exhibitors shall be liable for any fatalities or injuries occurring to visitors, other exhibitors or third persons as well as damage to items at the exhibition site. CEATEC JAPAN sponsors, the Organizing Committee, and/or the Association shall bear no responsibility whatsoever in such circumstances.

③ A booth manager, whose responsibility is to supervise all activities that take place in the exhibitor's booth, must be confirmed with the organizer prior to the start of the exhibition.

④ Exhibitors are recommended to provide for adequate insurance coverage during the exhibition.

⑤ The organizer will make every effort to provide effective management, enhanced safety, and maintenance of order at the venue as well as ensure the safety of exhibition visitors. Any act by an exhibitor(s) that is considered detrimental to the aforementioned may lead to the termination of that exhibitor's demonstration. Exhibitors shall be liable for any accidents that may occur during exhibitor demonstrations, and CEATEC JAPAN sponsors and/or the committee shall bear no responsibility whatsoever in such circumstances. In the event of an accident, the exhibitor is required to take appropriate action and report it immediately to the organizer.

(4) Complying with the exhibition schedule
Prior, during and after the show, all exhibitors are requested to comply with the exhibition schedule specified by the organizer. Construction activities to the booth, delivery and/or wrap-up activities during the exhibition are prohibited.

3-5. Termination or shortening of exhibition duration due to force majeure

(1) If the exhibition is canceled because of an event of force majeure, such as an earthquake, typhoon, fire, disease, terrorist act or order from the public authorities, the organizers reserve the right to shorten the duration of the exhibition or the hours that the exhibition is open to the public, either before or during the exhibition. If the exhibition sponsors deem such action necessary, this information will be promptly pubished on the official Website and exhibitors will be notified. Neither the exhibition organizers nor the Association shall assume any liability for losses incurred by exhibitors in such a case.

(2) If a force majeure which has occurred prior to the opening of CEATEC JAPAN forces the exhibition to be cancelled, the Association will refund participation fees paid by exhibitors in full, minus charges for expenses incurred.

(3) However, if the duration of the exhivition is shortened by a force majeure afrer CEATEC JAPAN is commenced, the Association shall not be held liable to refund either full or partial exhibition expenses.

(4) The Assiciation assumes no responsibility for other expenses already incurred by exhibitors.

3-6. News gathering and filming

Staff members appointed by the Association and/or the Organizing Committee will be authorized to gather news and/or conduct interviews as well as engage in filming and/or photography. Exhibitors are requested to cooperate with such news gathering and filming activities and also agree that any exhibited items, or any image, photograph, information, etc. obtained during the exhibition will be used by the Organizing Committee or an organization authorized by the Association for the purpose of publicizing and/or promoting CEATEC JAPAN.

3-7. Dealing with disputes between exhibitors

Any disputes between exhibitors concerning exhibits, publicity materials related to exhibits, intellectual property or the use of booths shall be resolved between the parties concerned. The exhibition sponsors shall bear no responsibility whatsoever in such instances.

4. Booth Setup

4-1. Booth designing

Product exhibits, demonstrations, etc., must be conducted within the exhibitor's booth. If for some reason this rule is not followed properly, the Organizing Committee and/or the Association will request that the exhibitor comply with the rule; any further noncompliance may result in termination of the exhibitor's booth.

(1) Prohibition of using space other than within the booth
① Visitors must not be allowed to block aisles around the booth. When setting up a stage or similar demonstration, ensure that the booth can accommodate a large number of visitors, if expected.
② Calling out to visitors from outside of the booth, having visitors fill out questionnaires outside of the booth, or similar activities are prohibited.
③ Product exhibits, fixtures, catalogs, equipment, plants, packaging materials cannot be placed in aisles around the booth or behind the booth.
④ Lighting directed toward aisles, exhibition hall walls or ceiling is prohibited.

(2) Installing stage and video equipment
When setting up video equipment or a stage for a production presentation or similar demonstration in a booth, please ensure that there is plenty of room for visitors, so that they do not block the aisles. Furthermore, depending on the height of the stage and the video equipment to be installed, please take sufficient care of the visitors viewing angle and make sure there is an appropriate viewing distance. The organizer will check the booths and if any discrepancies are noted, may ask for modifications to be made.

(3) Maintaining visitor flow lines of adjacent exhibitors
When constructing an independent booth, it is necessary to take the location of adjacent booth(s) into consideration and provide a setback (one-third of a connecting plane) so that these surrounding exhibitors can be assured of a smooth visitor flow line to their booths.

(4) Speaker setup position restrictions
The positioning of speakers and other audio equipment towards adjacent booths is not permitted. Make sure that audio equipment faces either into the booth or towards the center of the stage. Also, when setting up speakers on a stand or column, the center axis should be facing downward, within 45° from the floor to the center of the speaker.

(5) Booth space boundaries
Regarding a block of booths (20 booths or more), please be sure to take into account when constructing the booth space to make it clear to visitors where the aisles and boundaries are, by installing carpets and the like.

4-2. Ceiling installation

Installing a ceiling on the booth is only permitted when products and/or demonstrations need to be shielded from light or insulated from sound. The ceiling must be made of a fireproof blacked-out curtain, which is the only material permitted under local fire department restrictions. Direct sunshine will be blocked out within the exhibit halls but there still may be some reflections cast from the indirect and ceiling lighting. Exhibitors who wish to set up ceiling structures, without regard to the size or area, are required to submit an application form sent with the Exhibit Manual together with top and elevated view booth drawings.
Observe the following guidelines for the design and construction of a ceiling structure.

(1) Structure
① Any double layer structure is prohibited.
② All the decorating materials must be fire-resistant processed and attached the fire-resistant indications.
③ Exhibitors are required to submit both top (designated ceiling area and its size) and elevated view (designated ceiling area and surrounding wall, etc.) booth drawings. They must show that the ceiling are fire-resistant processed.

(2) Fire Safety Equipment
① Fire extinguishes must be size 10 or larger.
② Fire alarms (smoke alarms) may be required. In such case, exhibitors must submit the placement notice and its operation experiment result to the Management Office. Domestic fire alarms are not be accepted.
③ Depending on the structure or size, evacuation exits and leading light for emergency may be necessary.

4-3. Two-floor construction

A two-floor construction is defined as a layered structure with flow lines for the traffic of people on the upper floor with an overall height exceeding 2.1 meters from the surface floor. However, even when the height does not reach 2.1 meters, the structure is considered to be a two-floor construction if the base floor is used as an aisle, product exhibit, waiting room, etc. Please note that approval from the local fire department is required for the construction of a two-floor structure. Exhibitors who wish to set up two-floor booth structures are required to submit an application form sent with the Exhibit Manual together with a construction plan. Observe the following guidelines for the design and construction of a two-floor structure.

(1) Booth requirements for construction
Exhibitors using more than a block of booths (20 or more booth spaces) are allowed to construct a two-floor structure.

(2) 2nd floor floorage
The upper limit of floorage for the 2nd floor shall be a half of the exhibit area (a maximum of 450 square meters including the slope area).

(3) Height of the 2nd floor structure
The maximum height of exhibited products and fixtures is 6 meters so this height should also be maintained for items on the 2nd floor.

(4) Use of the 2nd floor structure
The 2nd floor structure can be used as a product exhibition area, a business meeting room, a waiting room, an operations room, etc. This structure must also be set back at least 1 meter from the border of the aisle and booth.

(5) Design
When designing the 2nd floor structure, calculate the load of the 2nd floor (including an estimate of maximum load capacity) using the diagram shown below. A steel-frame construction must be used that can stand freely on its own, also ensure that every safety precaution is taken into consideration. Note that a ceiling cannot be installed for the 2nd floor.

(6) Fire prevention and evacuation installations, etc.
Automatic smoke alarms and fire extinguishing equipment are mandatory for a two-floor structure. One smoke detector must be installed for every 150 square meters on the first-floor ceiling. A fire extinguisher (size 10) must also be installed on the 2nd floor and plywood, fiberglass materials, carpets, curtains, tablecloths, coverings, and banners used for the exhibit must all have fireproof labeling attached; the use any of these items without this labeling is strictly prohibited. Also, two stairways, each with a width of more than 90cm need to be installed.
① When the 2nd floor is more than 100m2, a certified fire prevention officer is requested to be stationed on-site.
② When setting fire alarms or smoke alarm, it is necessary to submit the placement notice and its operation experiment result to JESA. Domestic fire alarms are not be accepted.
③ There must be one or more fire alarm (smoke alarm) per 150m2 of the ceiling of the 1st floor. However if 60cm or larger wall is hung down on the wall, one or more fire alarm (smoke alarm) must be set on each booth.
④ When constructing more than 200m2 2nd floor, fire alarms (smoke alarm) on the 1st floor must be connected directly to the control office in Makuhari Messe. Other fire safety equipments may be required to be installed. For the arrangement, please contact Makuhari Messe at your earliest convenience.

4-4. Ceiling-suspension configuration

A suspension configuration is defined as a method of exhibiting by constructing a booth that suspends fixtures via chains hanging from the ceiling.

(1) Booth requirements for usage
Exhibitors using more than a block booth (20 or more booth spaces) are allowed to use the suspension configuration.

(2) Space restrictions
Space is restricted to within the perpendicular line from the booth's internal surface. But even if the suspension configuration meets this restriction, if its location interferes with the deluge gun in the exhibit hall, the suspended item will have to be repositioned.

(3) Suspension base restriction
As a rule, suspension base should be done on gusset plates. If the use of other locations (e.g. beams, etc.), please contact the Association at early stage. Depending on the weight, construction plan may be asked to change.

(4) Load (weight) limitation
The gusset plate for a single suspension must weigh less than 450 kg. Exhibitors are required to submit the construction plan and a statement of total weight that specify the weight of each gusset plate. Construction plan which all suspension weight divided by the number of suspension base point cannot be accepted.

(5) Height limitation
Fixtures (e.g. metal and/or wooden structures, signage, lighting, speakers, banners, cloth materials) must be less than 6 meters in height. However, trusses for the suspension configuration such as chain motor boxes are not applicable for the height limitation but they should be installed in areas that will not disturb the view of surrounding exhibitors. And for safety reasons, the chain for suspending truss must be installed within a meter above the truss fixture.

(6) Other limitations
Trusses and other parts should be painted in neutral colors such as black or gray so they are less noticeable.
Precaution: Exhibitors using a suspension configuration booth shall be liable for any accidents caused by the suspension configuration both during the construction period and/or the run of the exhibition.

4-5. Flooring

Prior to performing flooring work, exhibitors are required to submit to the Association the actual number of anchor bolts to be used in the floor plan. The use of concrete nails, dry pits, and the mounting of pit lids to anchor bolts is prohibited.

(1) Restoring the site to its original condition
After the completion of the exhibition, it is required that the flooring work be restored to its original condition. During the restoration process, sand down the floor to a flat surface if bolt tops are sticking out. Banging the bolt tops with a hammer, removal by gas welding, or pulling them out is not permitted. When the Association conducts an inspection and finds that restoration has not been properly performed or finished within the set period of time, the Association will complete the restoration but all expenses incurred will be charged to the exhibitor.

(2) Cooperative fee for restoration of floor surfaces
When bolting down an anchor bolt, a cooperative fee for the restoration of floor surfaces of 1,050 yen per bolt (including consumption tax) will be charged to the exhibitor regardless of the size of the bolt.

4-6. Fire prevention regulations

In the initial construction stages and during the show, inspections will be conducted by the local fire department. If it is determined during the inspections that the following regulations are not being observed, termination of construction and/or removal of the booth(s) may be ordered.

booth(s) may be ordered. (1) If a thick fabric or fabric with ruffles (pleats) is to be attached on the fireproof plywood of the booth, it must have fireproof properties. Use of a fireproof fabric is not necessary, however, when thin processed paper or fabric is used on the surface of the fireproof plywood.

(2) Thick stage curtains, ordinary curtains, plywood for display use, fiberglass boards, blinds made of fabric, black-out curtains, artificial flowers, carpets, flooring materials, sheets for construction, and any other materials used must all have fireproof properties. The fireproof labeling on each item must be shown in a clearly visible location.

(3) The use of materials such as Hong Kong flowers, urethane, acetate, polyester, and nylon is prohibited as they are highly combustible.

(4) The use of expanded or foamed polystyrene is also prohibited, it is recommended that Styrofoam or a similar material be used instead.

5. Exhibited Items and Management

5-1. Counterfeit or imitation products are strictly prohibited

(1) The display, distribution, or demonstration of counterfeit or imitation products that infringe on a third party's intellectual property rights (e.g. patents, trademarks, design rights, copyrights, overseas rights, etc.) or any other related activity is strictly prohibited.

(2) If the Organizing Committee and/or the Association discovers counterfeit or imitation products being displayed, distributed, or demonstrated, it reserves the right to remove these products from the exhibition venue immediately with all costs incurred becoming the responsibility of the offending exhibitor.

(3) In addition to inspections for counterfeit or imitation products, all exhibitors shall cooperate with the Organizing Committee and/or the Association whenever any type of inspection is conducted.

(4) Any disputes concerning the intellectual property rights of exhibited products shall be resolved between the parties concerned.

5-2. Comparison displays

As a general rule, exhibitors are requested to limit product comparisons (see guidelines below) to demonstrations between products and/or technologies of their own company or group companies. Exhibitors who plan to compare their products or technologies with those of other companies should first obtain advance permission from the other company and such comparisons must not infringe upon the property rights of that company. When the Association and/or Organizing Committee determine that the following guidelines on comparison displays have not been observed, they reserve the right to terminate the display or order that corrective measures be taken with all costs incurred by the exhibitor. If said corrective measures are determined to be insufficient, the exhibitor may be barred from future participation in CEATEC JAPAN.

(1) Comparisons using exhibits and demonstrations.
(2) Comparisons using information panels and pamphlets.
(3) Verbal comparisons in audio announcements.
(4) Other comparisons related to products and technologies.

5-3. Suitable displays

The following regulations must be strictly observed for all displays in the exhibition booths.

(1) Safety and precaution signage
All booths must have adequate safety and precaution signage positioned in clearly visible locations around the displays.

(2) Displays should reflect real-life situations
Product presentations and/or displays should be demonstrated in real-life situations as much as possible and not in an exaggerated or unrealistic manner. If this is not practical, the product(s) must have accompanying captions stating how they are used in actual applications.

5-4. Restrictions on audio volume

When explaining products or making demonstrations, audio volume in the booth must be maintained at the levels described below. Please remember that it is important to maintain audio volume at reasonable levels to ensure that visitors can hear the presentations of other exhibitors.

○ Digital Network Stage: Maximum 85dB.
● ICT Suite : Maximum 65dB
○ Electronic Components, Device and Industrial Equipment Stage: Maximum 75dB.
● Electronics Suite : : Maximum 65dB

(1) The values above are to be measured two meters away from the booth border line.

(2) The Association staff will periodically measure volume levels during the exhibition, however, it is requested that exhibitors also measure volume levels before and during the exhibition. Decibel meters are available from the Association, so please do not hesitate to ask for one.

(3) If volume levels are determined to exceed the aforementioned limits, exhibitors will be requested to adjust their audio equipment accordingly.

(4) Even if the audio volume is within the aforementioned limits, exhibitors will be requested to modify their audio equipment accordingly if any kind of sound coming from the booth is determined to be bothersome to surrounding exhibitors.

(5) Please make sure that a person responsible for audio equipment is stationed in your booth at all times, and that the audio equipment is operated in accordance with the regulations.

5-5. Demonstration regulations

(1) Copyright procedures
For exhibits and demonstrations featuring musical performances, audiovisual presentations, etc., copyright procedures must be processed (not necessary for copyrights owned by your company and already processed). For more information concerning the necessary procedures for obtaining permission from copyright holders, contact the Japanese Society for Rights of Authors, Composers and Publishers (JASRAC).

(2) Light beams and lighting
Lighting directed out of the booth to the aisles or the building frames, etc., is not permitted. Displays using high-power LED lighting or similar must also be designed not to affect surrounding booths or visitors in any way.

(3) Smoke machines
The use of smoke machines (including alcohol, oil or petroleum smoke machines, and dry ice machines) is not permitted.

(4) Miscellaneous
If the exhibit planned incorporates any of the items listed below, please take the necessary steps to ensure that the exhibit will not affect the surrounding booths and/or exhibition visitors in any way.
①Hot air ②Gas ③Strong smells or fragrances ④Vibrations

5-6. Handling of hazardous items

(1) Prohibited activities
① Smoking
② Use of open flame (including pyrotechnic devices, exposed electro-thermal devices, etc.).
③ Use of liquefied petroleum gas or any other inflammable gas in the venue.
④ Use of flammable substances such as gasoline, kerosene, machine oil, heavy oils, etc., in the venue.
⑤ Use of hazardous items such as explosives, large amounts of matches or disposable lighters, etc., in the venue.

(2) Exemptions for prohibited activities
Excluding smoking, exemptions for prohibited activities and/or the use of some of the aforementioned substances may be granted by local fire safety authorities if it is determined that only minimal amounts of substances will be used or that the activities are necessary to enhance the exhibit. For exhibitors seeking exemptions, please fill in the relevant items on the "Hazardous Materials Usage Application" in the exhibitor's manual and submit the form together with two declaration copies explaining the nature of the performance or exhibit. The Association will submit all applications to the fire safety authorities at a single time, and only the items granted exemptions will be allowed to be used in the venue.

(3) Smoking
Smoking is forbidden in the exhibition venue except in designated smoking areas.

(4) Use of open flame
The following items must be strictly observed for exhibits that will use open flames or fire sources.
① Limit the number of devices required for the exhibit to the lowest possible number, and reduce the scale of the exhibit to its very minimum.
② Areas in which open flames or fire sources are to be used must be surrounded with fireproof materials.
③ Take all possible measures to ensure that fire prevention equipment is quickly accessible and in proper working order.
④ At least one fire extinguisher must be available (with a 2-unit minimum fire extinguishing capability and a minimum size of 10).
⑤ A designated person responsible for fire prevention and extinguishing any possible fire must be stationed in the booth.
⑥ Open flame or exhibits with fire sources must be set up at least 5 meters away from any emergency exits, hazardous materials, combustible or flammable materials, etc.

(5) Use of liquid petroleum gas or pressurized gas
When liquid petroleum gas or pressurized gas (including oxygen, nitrogen, hydrogen, carbon dioxide, argon) are used, the following regulations must be strictly observed.
① After setting up the equipment, check the integrity of the gas seal and position "No Open Flame" safety signage if necessary.
② Use pressurized gas only at its lowest possible pressure, and handle gas bottles with care. Bringing in gas bottles for pressurized flammable gas (excluding cartridge types) into the exhibition venue is not allowed.
③ To prevent gas leakage, make sure to use the proper joints, tubing, etc., when connecting gas lines. Also ensure that a gas-leakage warning device is appropriately furnished with the equipment.

(6) Use of hazardous substances in the exhibition venue
When using hazardous substances in the exhibition venue, the following regulations must be strictly observed.
① Hazardous substances are allowed to be brought into the venue only in amounts sufficient for a single day's use.
② Refilling supplies of hazardous substances must be performed outside of exhibition operating hours.
③ Areas where hazardous substances are to be used must be properly furnished with the necessary fire prevention equipment, and appropriate measures must be taken during usage to prevent fire.
④ Hazardous substances can only be used at least 6 meters away from any emergency exits, and other hazardous items can only be used at least 3 meters away from any emergency exits.
⑤ At least one fire extinguisher must be available (with a 2-unit minimum fire extinguishing capability and a minimum size of 10).
⑥ Hazardous substances can only be used at least 5 meters away from open flame or fire sources.
⑦A person designated to be responsible for the management of hazardous items and substances must be stationed in the booth.

5-7. Guidelines for distribution of premiums

If exhibitors are planning to distribute premiums to visitors, they should be familiar with the Fair Trade Commission regulations governing the maximum and the total values of the premiums. The distribution of the premiums at the show must be performed in accordance with the Law Concerning Prevention of Undue Premiums and Indications (the Undue Premiums Law) by taking the below into consideration.

(1) Premiums definitions
Generally speaking, a premium is defined as a small item, bonus or prize, however, under the Undue Premiums Law, a "premium" is defined to mean:
① Offered as a means of attracting customers;
② Offered incidentally with the goods or services provided by the entrepreneur;
③ Goods, money and other economic benefits.
Premiums distributed at the exhibition will be deemed to be offered as a means of attracting customers.

(2) Limit of Premiums
The Undue Premiums Law provides for limits of the premiums that can be offered. If excessive premiums surpassing the limits are offered, the Fair Trade Commission may order the offending entrepreneur to limit or suspend offering of premiums.

① General prizes
A prize is defined as a premium offered as a result of a drawing such as a lottery, or as a result of a contest or specific activity, etc. Items other than those which two or more entrepreneurs provide together, are referred to as general prizes. The value limits for premiums provided as general prizes are shown in the table below.

Sales price for prizes
Less than ¥5,000	20 times the sale price

As the admission to the exhibition is ¥1,000 for visitors that register on the day, the value limit of general prizes that can be offered by exhibitors at CEATEC JAPAN is described in the table below.

Premium value limit, highest value

Premium value limited to ¥20,000 (CEATEC JAPAN admission of ¥1,000 x 20 times the fee)

② Premiums offered to all
Premiums offered apart from prizes and freely provided to all visitors are referred to as "premiums offered to all", specifically, this means money or goods provided to any visitor to the exhibition. Money or goods provided sequentially upon application to purchase goods or services, or provided to visitors upon arrival at booths are referred to as such premiums offered to all.

Premiums offered to all value limits
Sales price	Maximum premium value
Less than ¥1,000	¥200
More than ¥1,000	0.2 x sales price

As the admission to the exhibition is ¥1,000 for visitors that register on the day, the value limit of general prizes that can be offered by exhibitors at CEATEC JAPAN is described in the table below.

Maximum premium value

Limited to ¥200

Note: Items such as samples, printed materials, services, discount vouchers for goods supplied by the exhibitor which are considered to be appropriate in light of the ordinary commercial practices are exempted from the restriction.

③ Open prizes
Programs which are widely publicized through newspapers, TV, magazines, websites, etc. and in which money or goods are offered to those who have applied via postcard, facsimile, website or email, without requiring purchase of goods or services, are exempted from the restrictions related to premiums. Such programs are called "open prizes". If an exhibitor is promoting an open prize to the general consumer and wishes to provide application forms or boxes, etc., together with the exhibit, the open prize will not be subject to premium regulations. However, if the open prize is only available to visitors to the exhibition, it will then be subject to the general prize regulations outlined above.

6. Violation of the Regulations and Discrepancies in Interpretation/Others/Organizing Committee

6-1. Violation of the Regulations and discrepancies in interpretation

If an exhibitor violates these Regulations or if there is a discrepancy in interpretation or the application of these Regulations, the following measures will be taken. Please note that the interpretation of the Regulations as defined in the original Japanese language documentation will take precedence.

(1) If the Organizing Committee determines that an exhibitor has violated Regulations governing exhibitor booths and implementation of exhibits, the Association will request that the exhibitor take the necessary corrective measures.

(2) If the same violation described above (section 1) occurs again, or a discrepancy in interpretation of these regulations occurs, the Organizing Committee will take the appropriate action and based on its final judgement, order the exhibitor in question to take the necessary corrective measures. Please note that once the Committee reaches a final ruling, the Committee will not enter into any further discussion with the exhibitor, nor be responsible for any incurred liabilities whatsoever.

(3) If an exhibitor has been ordered to take corrective measures described above (section 2), the exhibitor will be required to submit in writing on the same day, a description of the necessary corrective measures taken and the schedule at which they will be completed.

(4) If an exhibitor has been ordered to take corrective measures described above (section 3), and fails to do so accordingly, or if the corrective measures taken are determined to be insufficient by the Organizing Committee, the following penalties may apply.
① The exhibitor will be prohibited from continuing with exhibition activities from the next day.
② If the penalty in section ① above is ignored, the exhibitor will be barred from exhibiting at the subsequent CEATEC JAPAN exhibition.

6-2. Others

(1) Other prohibited activities and regulations that are not included in these Regulations will be detailed in the Exhibitor Manual that will be distributed later.

(2) Promissory notes cannot be accepted for payment for booth fees and all other expenses.

(3) These Regulations are subject to change as deemed necessary by the show sponsors, the Organizing Committee or the Association. If changes occur to the Regulations, they will be posted on the CEATEC JAPAN Official Website, or brought to the attention of exhibitors by other means.

(4) Observing these Regulations is the sole responsibility of the exhibitor. The show sponsors, Organizing Committee and the Association will not accept any responsibility resulting from violations of existing laws and/or local ordinances by exhibitors.

6-3. Organizing Committee

Comprised of exhibitor representatives, the Organizing Committee's role is to consider problem areas and reach appropriate decisions concerning the control, planning, and operation of the exhibition. The Organizing Committee is present during show preparations and during the show to ensure a proper exhibition environment and solve problems should they arise. The Organizing Committee has the authority to enforce all regulations and will act accordingly should any violations occur.

CEATEC JAPAN 2011 Schedule

Feb. 8th	Start accepting exhibit applications
Jun. 15th	Application Deadline Notice of Changes to the Exhibition Preparation Schedule
Jul. 13rd	Digital Network Stage Explanation & Booth Allocation Meeting (Booth locations decided and manuals distributed)
27st	Electronic Components, Devices & Industrial Equipment Stage Explanation & Booth Allocation Meeting (Booth locations decided and manuals distributed)
	ICT Suite / Electronics Suite Explanation (Manuals distributed)
29th	Booth fees payment deadline
Late Aug.	Show Invitations Distributed
Early Sept.	Vehicle Entrance Passes and Badges Distributed
Sept. 30th	Block Booth Setting Commences
Oct. 1st	Row Booth Setting Commences
3rd	Press Conference Opens
Oct. 4th – 8th	CEATEC JAPAN 2011
ICT Suite / Electronics Suite Dates Oct. 4th – 7th