Utility
| Feb. 18th | Start accepting exhibit applications |
| Apr. 30th | Primary Exhibitor Application Deadline |
| Mid May | Suite Booth Locations Decided and Announced (Primary) |
| 28th | Secondary Exhibitor Application Deadline |
| Mid Jun. | Suite Booth Locations Decided and Announced (Secondary) |
| 30th | Primary Exhibitor Applicant Payment Deadline |
| Jul. 9th | CEATEC Suite Orientation (Distribution of manuals/seminar for how to prepare enhanced exhibit) |
| 22nd | CEATEC Suite Press Conference |
| 30th | Secondary Exhibitor Applicant Payment Deadline |
| Late Aug. | Show Invitations Distributed |
| Early Sept. | Vehicle Entrance Passes and Badges Distributed |
| Oct. 4th | Booth Setting Commences, Opening Press Conference |
| 5th | Booth Setting, Opening Reception |
| Oct. 6th – 8th | CEATEC Suite |
※ CEATEC JAPAN Dates
Oct. 5th: Special Invitational Day
Oct. 6th – 8th: Public Open Days
Oct. 9th: Free Admission Day
Corporations and organizations involved with products included in the following list or related businesses are eligible to participate in CEATEC Suite:
■ Equipment manufactures
■ Electronic components, devices, and materials manufacturers
■ Broadcasting and communications companies
■ Software and content production companies
■ Trading and distribution companies
■ Service companies
■ Newspapers, magazines and other publishing companies
■ Educational and research institutes
■ Government organization, administrative corporations, public-interest corporations,
nonprofit public and industry organizations
■ Members of the three sponsoring organizations (CIAJ, JEITA, and CSAJ) are also
eligible to participate.
(1) Advertising companies and other related agencies are not allowed to represent any
company that exhibits products even if said products are included in the
aforementioned list of eligible businesses or products.
(2) The CEATEC JAPAN Organizing Committee reserves the right to refuse applications
from companies that have violated regulations at a previous show or whose activities
may be considered detrimental to visitors and/or other exhibitors regardless of in prior
to or after holding an exhibitor contract. In such case, paid booth fees will be refunded
(see section 2-4: Exhibit application and contract agreement)
CEATEC Suite will conduct the following zoning. Refer to the list of products eligible for exhibit at the end of this brochure or on the back of separate Exhibit Application/Contract Form to find the appropriate zone for your planned exhibit product(s). If the planned exhibit products overlap on multiple zones, you can exhibit in a zone that most products apply, or exhibit in multiple zones. If exhibiting in multiple zones, exhibit application/ contract will be required for each zone.
○ ICT Zone
Products eligible to exhibit in the Digital Network Stage
○ Electronics Zone
Products eligible to exhibit in the Electric Components,
Devices & Industrial Equipment Stage
(1) Exhibit Booth
① Booth space specifications
2,970 mm(W) x 2,970 mm (D)
② Booth facilities
For row booth exhibitors,
system panels will be installed
as back panels on the sides
neighboring booths of other
exhibitors. However, system
panels will not be placed on
the corner-facing sides of
corner booths.
(2) Booth height limitations
Standard booth height is 2.7m; however,
there are height limitations to booth walls
as depicted below.
① 1-row booth (booths 1, 2, 3, 4, 5)
The allowable height of booth walls set
back 1.0 m from the aisles and/or
foundation panels will be 3.6 m.
② 2-row booths (booths 4, 6, 8, 10)
The allowable height of booth walls set
back 1.0 m from the aisle sand/or
foundation panels will be 3.6 m.
(3) Biz-confab Package Booth
For an extra fee, specialized business consultation booth packages featuring a
dedicated space for meetings with special customers and products descriptions are
available. Please apply for the business consultation booth package together with your
exhibition booth application, as these booths are not available separately but only as
supplementary additions.
① Booth specifications
2,970 mm (W) x 2,970 mm (D)
② Facilities: Carpet flooring, fluorescent light, electricity 1kw output, conference table x 1, chairs x 4
(4) Booth description
At CEATEC Suite, booths are available in two types, an Exhibit Booth and Biz-confab
Package Booth. Regardless of type, however, all fees for booths will be referred to as
the exhibit booth fee on the invoice statement.
| Booth type | Number of booth applied |
| 1 row | 1, 2, 3, 4, 5 |
| 2 rows | 4, 6, 8, 10 |
(1) Exhibit booth and Biz-confab package booth can be combined as described above.
However, we cannot accept application only for the Biz-confab package.
(2) Exhibitors in single-row booths may have booths of other exhibitors on one or three
sides. Exhibitors in two row booths may have booths of other exhibitors on one side.
(3) Shared exhibit and/or industry organizational exhibits can apply over the limit of ten
booths. However the booth must be either single-row or two-row configuration.
(4) After the deadline for applications, the Organizing Committee will determine the layout
of the show site. If the total space applied for exceeds the capacity of the site, the
Organizing Committee reserves the right to determine an impartial method to reduce
the number of booths applied for by exhibitors. The kind understanding of exhibitors on
this matter is greatly appreciated.
Booth locations will be determined by Japan Electronics Show Association (a.k.a. JESA or the Association), which is the CEATEC JAPAN Management Office. JESA will determine the locations depending on the number of booth applied, exhibit product category, and date of application.
(1) Primary booth allocation
Zoning will be decided and booth location will be allocated by JESA for the exhibitors
who have submitted their applications by Friday, April 30th. Booth allocation map will
be distributed in mid May.
(2) Secondary booth allocation
Booths will be allocated after Primary booth allocation for exhibitors submitting
applications between Saturday, May 1st and Friday, May 28th.
(3) Spare booth spaces
If booth spaces remain available at the end of the lot drawing dates, the remaining
spaces will be placed on the floor as spare booths. Exhibitors submitting applications
after Saturday, May 29th can select their booth locations from the available spare
booths on a first-come, first-served basis.
(1) Standard booth
The exhibition fees per booth space are as follows:
| General corporate exhibitors (standard rate) |
¥304,500 (tax included) |
| CIAJ, JEITA, and CSAJ members (member rate) |
¥273,000 (tax included) |
(2) Biz-confab Package Booth (includes a set of business conference items)
The exhibition fees per booth space are as follows:
| General corporate exhibitors (standard rate) |
¥273,000 (tax included) |
| CIAJ, JEITA, and CSAJ members (member rate) |
¥241,500 (tax included) |
(1) Badges
| Exhibitor badge | 10 badges per booth space |
| Worker badge | 5 badges per booth space |
(2) VIP Invitations
To receive special VIP Invitational badge, fill in and submit the VIP guest registration
form to the Management Office. Registration form will be announced within the
Exhibitor Manual, which will be distributed at a later date.
(3) Show invitations
| 1 booth to 3 booths | 1,000 |
| 4 booths to 6 booths | 2,500 |
| 8 booths to 10 booths | 4,000 |
(4) Official Website
Exhibitor Introduction space (Japanese and English): Access ID/password will be
issued exclusively for automatic insertion/update by the exhibitor
(5) Barcode system
| Barcode reader | 1 |
| Barcode system usage fee | 1 set |
Note: ¥35 (tax included) per data read will be charged separately however the maximum fee will be ¥21,000 (tax included) as the charge will be exempted after 600 reads.
(1) The following items are not included in the booth fees:
| Electric power installation, single-phase 100V or 200V | ¥7,350/kw (tax included) |
| Electric power installation fee, three-phase 200V | ¥7,350/kw (tax included) |
| Electricity consumption fee | ¥2,100/kw (tax included) |
| Overtime working hours with fee | ¥10,500/hour (tax included) |
| Extra exhibitor badges (for those exceeding 10 per booth) | ¥1,500/badge (tax included) |
| Extra worker badges (for those exceeding 5 per booth) | ¥500/badge (tax included) |
| Extra invitations | ¥300/invitation (tax included) |
| Extra direct mail letter with envelope | ¥50/letter (tax included) |
| Barcode reader (from second unit) | ¥15,750 per unit (tax included) |
| Barcode reader pack of 5 (from second unit) | ¥68,250 per five (tax included) |
| Data read fee Note: maximum fee will be ¥21,000 (incl. tax) as the charge will be exempted after 600 reads. |
¥35/data read (tax included) |
(2) Booth fixtures other than base panels
Generally speaking, booth fixtures except for the base panels must be prepared by
exhibitors. The management office of CEATEC JAPAN will make available booth fixture
packages.
① Standard Package
| • Carpet flooring | • Carpet stopper | • Display counter (with storage space) |
| • Shelf board | • Meshed wire paneling | • Acrylic case |
| • Large company name sign | • Reception counter | • Foldable chairs |
| • Business card box | • Arm spot light |
| Standard package fee for 1 booth | ¥257,250 (tax included) |
| Standard package fee for 2 booths | ¥380,100 (tax included) |
| Standard package fee for 3 booths | ¥644,700 (tax included) |
② Basic Package
| • Carpet flooring | • Carpet stopper | • Parapet |
| • Reception counter | • Foldable chairs | • Company name plate |
| • Business card box | • Arm spot light | • Fluorescent lighting |
| • Electricity socket |
| Basic package fee for 1 booth | ¥99,750 (tax included) |
| Basic package fee for 2 booths | ¥143,850 (tax included) |
| Basic package fee for 3 booths | ¥198,450 (tax included) |
③ Other exhibit booth and packaged booth for business conference as well as rental fixtures and furnishings for packaged displays are available. Please refer to the Exhibit Manual that will be distributed at a later date.
(3) Other
Additional expenses may be charged as required by law and regulations. Details regarding these charges will be provided in the Exhibitor Manual.
To apply for exhibition space, carefully read these Exhibition Regulations. Then, fill in the
information required on the Exhibition Application and Contract form. Submit the form to
the CEATEC JAPAN Management office (Japan Electronics Show Association).
The Management Office will confirm its receipt of the application by e-mail. The receipt
date stated in this confirmation e-mail is regarded as a contract date, and exhibitors are
liable for the participation fee.
(1) Send applications to:
| CEATEC JAPAN Management Office (Japan Electronics Show Association [JESA]) New office location from March 1, 2010 12F Ote Center Bldg., 1-1-3 Otemachi, Chiyoda-ku, Tokyo 100-0004 TEL: +81-3-6212-5233 FAX: +81-3-6212-5226 |
(2) Application deadlines
| ① Primary application deadline: Friday, April 30th, 2010. |
Booth will be decided at the Primary booth allocation.
| ② Secondary application deadline: Friday, May 28th, 2010. |
Booth will be decided from the remaining booths after the Primary allocation.
Note: Please understand that the deadline may be earlier than above dates if the number of applications
reaches its maximum.
| ③ After the second deadline (From Saturday, May 29th, 2010) |
Applications will be accepted until all available booth spaces are taken after May 29th 2010.
(3) Submitting a company profile
First-time exhibitors to the show are required to provide a company profile and catalog(s) of product(s) planned to be exhibited upon submission of the exhibit application/contract. And, if there are major changes made to the corporate profile or catalog(s) of product(s) planned to be exhibited after the company has submitted these documents, an updated profile and/or catalog(s) must again be submitted. Applications without these documents will be put on hold until the Management Office confirms the receipt of these items.
(4) Group pavilions with two or more exhibitors
Group pavilion exhibitors should elect one “representative exhibitor” to handle payment of the booth spaces for the entire Group. The Management Office will send a joint exhibit registration form to the representative exhibitor, who should fill it in and submit it to the Management Office.
(5) Refusal of application
Applications from any persons involved in bankruptcy, composition, receivership, civil rehabilitation, or corporate reorganization proceedings, or persons who are suspended from current account transactions from financial institutions will not be accepted. Similarly, applications from any persons deemed by the Association to be involved in similar circumstances will not be accepted. If an exhibitor company is found to fall into one of the categories described above after the contract has been concluded, the contract will be voided and that company will not be permitted to exhibit. In such a case, participation fees paid by exhibitors will be refunded. If deemed necessary by the Association, an investigation or inquiry into the surrounding circumstances will be conducted.
Booth space payments are to be paid via electronic bank transfer according to the schedule below. JESA will issue an invoice and designate the bank account for remittance at this time. Checks and promissory notes are not acceptable as payment. Transfer fees are to be borne by the exhibitor.
| Primary applicant | June 30th (Wednesday) |
| Secondary applicant | July 30th (Friday) |
If an exhibitor cancels or reduces the number of booth spaces applied for, regardless of the reason, some or all of the following cancellation fees will apply. Consumption tax (5%) will be added to all fees.
| From May 29th to June 24th | 60% of booth fee |
| After June 25th | 100% of booth fee |
Cancellations or any other changes must be notified by sending a letter via post, fax, or email and will become valid on the day the letter is delivered to the Management Office.
The Association will apply for a bonded exhibition area in respect of the entire exhibition hall. If such application is granted, it will allow exhibitors to display foreign products (i.e. goods produced or manufactured outside Japan which have not yet undergone customs clearance) without customs clearance.
The exhibition sponsors will file with the Director-General of the Patent Office an application for designation under the provisions of the following Laws:
(1) Patent Law, Article 30, Paragraph 3
(2) Utility Model Law, Article 11, Paragraph 1
(3) Trademark Law, Article 9, Paragraph 1
The exhibitors who plan to file application for patent, utility model or trademark in respect
of the exhibited items may enjoy exemption under the laws by taking certain necessary
procedures. Details will be provided to the exhibitors after the designation is granted.
The following activities are considered as prohibited:
(1) Exhibit space transfer
Subletting, selling, transferring, or exchanging exhibition space, either in whole or in
part, to any third party, including other exhibitors.
(2) Directing visitors to other venues
Directing CEATEC JAPAN visitors to simultaneous product or technology exhibits
off-site is prohibited.
(3) Engaging in sales activities
Selling products other than publications and software on-site during the show is
prohibited. Exhibitors who wish to sell publications or software are required to submit
details and seek approval in advance.
(4) Inappropriate behavior
Aggressively attempting to attract visitors to view demonstrations while standing
outside of booths or in aisles is prohibited. Persistent sales approaches and/or
techniques considered to be excessive are also prohibited.
(5) Exhibiting for the purpose of obtaining personal information
It is prohibited to use booths for the primary purpose of collecting personal information
on visitors, rather than to display or to conduct PR of products and services.
Furthermore, all exhibitors are requested to abide by the stipulations in Japan's
personal information protection legislation. Details on the collection and handling of
personal information will be available in the Exhibition Manual.
(1) Prompt fee payment
Exhibitors must pay all exhibitor fees and expenses invoiced by the Management
Office and bear responsibility until all payments are complete.
(2) Obeying the law
The laws and regulations of Japan shall be followed in all cases related to the transfer
and management of display and related items, and in management and other matters
related to construction and structures for use in exhibits.
(3) Liability for damage, management of exhibited items, and insurance.
① The sponsors (CEATEC JAPAN Organizing Committee comprised of CIAJ, JEITA,
and CSAJ) and the Management Office will make every effort to ensure the security
of exhibits during the show period, for example, by implementing security guard
patrols. However, the management cannot assume responsibility for damages from
natural disaster, fire, theft, loss of property or other occurrences beyond its control
and recommends that exhibitors take steps of their own.
② Exhibitors shall be liable for any fatalities or injuries occurring to visitors, other
exhibitors or third persons as well as damage to items at the exhibition site.
CEATEC JAPAN sponsors, the Organizing Committee, and/or the Association shall
bear no responsibility whatsoever in such circumstances.
③ A booth manager, whose responsibility is to supervise all activities that take place in
the exhibitor's booth, must be confirmed with the organizer prior to the start of
the exhibition.
④ Exhibitors are recommended to provide for adequate insurance coverage during
the exhibition.
⑤ The organizer will make every effort to provide effective management, enhanced
safety, and maintenance of order at the venue as well as ensure the safety of
exhibition visitors. Any act by an exhibitor(s) that is considered detrimental to the
aforementioned may lead to the termination of that exhibitor's demonstration.
Exhibitors shall be liable for any accidents that may occur during exhibitor
demonstrations, and CEATEC JAPAN sponsors and/or the committee shall bear
no responsibility whatsoever in such circumstances. In the event of an accident,
the exhibitor is required to take appropriate action and report it immediately to
the organizer.
(4) Complying with the exhibition schedule
Prior, during and after the show, all exhibitors are requested to comply with the
exhibition schedule specified by the organizer. Construction activities to the booth,
delivery and/or wrap-up activities during the exhibition are prohibited.
(1) If the exhibition is canceled because of an event of force majeure, such as an earthquake, typhoon, fire, disease, terrorist act or order from the public authorities, the organizers reserve the right to shorten the duration of the exhibition or the hours that the exhibition is open to the public, either before or during the exhibition. If the exhibition sponsors deem such action necessary, this information will be promptly published on the official Website and exhibitors will be notified. Neither the exhibition organizers nor the Association shall assume any liability for losses incurred by exhibitors in such a case.
(2) If a force majeure which has occurred prior to the opening of CEATEC JAPAN forces the exhibition to be cancelled, the Association will refund participation fees paid by exhibitors in full, minus charges for expenses incurred.
(3) However, if the duration of the exhibition is shortened by a force majeure after CEATEC JAPAN is commenced, the Association shall not be held liable to refund either full or partial exhibition expenses.
(4) The Association assumes no responsibility for other expenses already incurred by exhibitors.
Staff members appointed by the Association and/or the Organizing Committee will be authorized to gather news and/or conduct interviews as well as engage in filming and/or photography. Exhibitors are requested to cooperate with such news gathering and filming activities and also agree that any exhibited items, or any image, photograph, information, etc. obtained during the exhibition will be used by the Organizing Committee or an organization authorized by the Association for the purpose of publicizing and/or promoting CEATEC JAPAN.
Any disputes between exhibitors concerning exhibits, publicity materials related to exhibits, intellectual property or the use of booths shall be resolved between the parties concerned. The exhibition sponsors shall bear no responsibility whatsoever in such instances.
Product exhibits, demonstrations, etc., must be conducted within the exhibitor's booth. If for some reason this rule is not followed properly, the Organizing Committee and/or the Association will request that the exhibitor comply with the rule; any further noncompliance may result in termination of the exhibitor's booth.
(1) Prohibition of using space other than within the booth
① Visitors must not be allowed to block aisles around the booth. When setting up a
product demonstration, ensure that the booth can provide sufficient space for
visitors, if expected.
② Calling out to visitors from outside of the booth, having visitors fill out questionnaires
outside of the booth, or similar activities are prohibited.
③ Product exhibits, fixtures, catalogs, equipment, plants, packaging materials cannot
be placed in aisles around the booth or behind the booth.
④ Lighting directed toward aisles, exhibition hall walls or ceiling is prohibited.
(2) Prohibition of stage setup
Stage may not be setup within the booth space.
(3) Maintaining visitor flow lines of adjacent exhibitors
When constructing an independent booth, it is necessary to take the location of adjacent booth(s) into consideration and provide a setback (one-third of a connecting plane) so that these surrounding exhibitors can be assured of a smooth visitor flow line to their booths.
(4) Speaker setup position restrictions
The positioning of speakers and other audio equipment towards adjacent booths is not permitted. Make sure that audio equipment faces either into the booth or towards the center of the demonstration space. Also, when setting up speakers on a stand or column, the center axis should be facing downward, within 45° from the floor to the center of the speaker.
Installing a ceiling on the booth is only permitted when products and/or demonstrations need to be shielded from light or insulated from sound. The ceiling must be made of a fireproof blacked-out curtain, which is the only material permitted under local fire department restrictions. Direct sunshine will be blocked out within the exhibit halls but there still may be some reflections cast from the indirect and ceiling lighting. Exhibitors who wish to set up ceiling structures, without regard to the size or area, are required to submit an application form sent with the Exhibit Manual together with top and elevated view booth drawings. Observe the following guidelines for the design and construction of a ceiling structure.
(1) Structure
① Any double layer structure is prohibited.
② All the decorating materials must be fire-resistant processed and attached
the fire-resistant indications.
③ Exhibitors are required to submit both top (designated ceiling area and its
size) and elevated view (designated ceiling area and surrounding wall, etc.)
booth drawings. They must show that the ceiling are fire-resistant
processed.
(2) Fire Safety Equipment
① Fire extinguishes must be size 10 or larger.
② Fire alarms (smoke alarms) may be required. In such case, exhibitor must
submit the placement notice and its operation experiment result to the
Management Office. Domestic fire alarms are not be accepted.
③ Depending on the structure or size, evacuation exits and leading light for
emergency may be necessary.
Two-floor booth construction is prohibited.
A ceiling-suspension configuration is prohibited.
Prior to performing flooring work, exhibitors are required to submit to the Association the actual number of anchor bolts to be used in the floor plan. The use of concrete nails, dry pits, and the mounting of pit lids to anchor bolts is prohibited.
(1) Restoring the site to its original condition
After the completion of the exhibition, it is required that the flooring work be
restored to its original condition. During the restoration process, sand down
the floor to a flat surface if bolt tops are sticking out. Banging the bolt tops
with a hammer, removal by gas welding, or pulling them out is not permitted.
When the Association conducts an inspection and finds that restoration has
not been properly performed or finished within the set period of time, the
Association will complete the restoration but all expenses incurred will be
charged to the exhibitor.
(2) Cooperative fee for restoration of floor surfaces
When bolting down an anchor bolt, a cooperative fee for the restoration of floor
surfaces of 1,050 yen per bolt (including consumption tax) will be charged to
the exhibitor regardless of the size of the bolt.
In the initial construction stages and during the show, inspections will be conducted by the local fire department. If it is determined during the inspections that the following regulations are not being observed, termination of construction and/or removal of the booth(s) may be ordered.
(1) If a thick fabric or fabric with ruffles (pleats) is to be attached on the fireproof plywood of the booth, it must have fireproof properties. Use of a fireproof fabric is not necessary, however, when thin processed paper or fabric is used on the surface of the fireproof plywood.
(2) Thick stage curtains, ordinary curtains, plywood for display use, fiberglass boards, blinds made of fabric, black-out curtains, artificial flowers, carpets, flooring materials, sheets for construction, and any other materials used must all have fireproof properties. The fireproof labeling on each item must be shown in a clearly visible location.
(3) The use of materials such as Hong Kong flowers, urethane, acetate, polyester, and nylon is prohibited as they are highly combustible.
(4) The use of expanded or foamed polystyrene is also prohibited, it is recommended that Styrofoam or a similar material be used instead.
(1) The display, distribution, or demonstration of counterfeit or imitation products that infringe on a third party's intellectual property rights (e.g. patents, trademarks, design rights, copyrights, overseas rights, etc.) or any other related activity is strictly prohibited.
(2) If the Organizing Committee or the Association discovers counterfeit or imitation products being displayed, distributed, or demonstrated, it reserves the right to remove these products from the exhibition venue immediately with all costs incurred becoming the responsibility of the offending exhibitor.
(3) In addition to inspections for counterfeit or imitation products, all exhibitors shall cooperate with the Organizing Committee and the Association whenever any type of inspection is conducted.
(4) Any disputes concerning the intellectual property rights of exhibited products shall be resolved between the parties concerned.
As a general rule, exhibitors are requested to limit product comparisons (see guidelines
below) to demonstrations between products and/or technologies of their own company or
group companies. Exhibitors who plan to compare their products or technologies with
those of other companies should first obtain advance permission from the other company
and such comparisons must not infringe upon the property rights of that company. When
the Association or Organizing Committee determine that the aforementioned guidelines on
comparison displays have not been observed, they reserve the right to terminate the
display or order that corrective measures be taken with all costs incurred by the exhibitor.
If said corrective measures are determined to be insufficient, the exhibitor may be barred
from future participation in CEATEC JAPAN.
(1) Comparisons using exhibits and demonstrations.
(2) Comparisons using information panels and pamphlets.
(3) Verbal comparisons in audio announcements.
(4) Other comparisons related to products and technologies.
The following regulations must be strictly observed for all displays in the exhibition booths.
(1) Safety and precaution signage
All booths must have adequate safety and precaution signage positioned in clearly
visible locations around the displays.
(2) Displays should reflect real-life situations
Product presentations and/or displays should be demonstrated in real-life situations as
much as possible and not in an exaggerated or unrealistic manner. If this is not
practical, the product(s) must have accompanying captions stating how they are used
in actual applications.
When explaining products or making demonstrations, audio volume in the booth must be maintained below 65 decibels. Please remember that it is important to maintain audio volume at reasonable levels to ensure that visitors can hear the presentations of other exhibitors.
(1) The above value is to be measured two meters away from the booth border line.
(2) The Association staff will periodically measure volume levels during the exhibition, however, it is requested that exhibitors also measure volume levels before and during the exhibition. Decibel meters are available from the Association, so please do not hesitate to ask for one.
(3) If volume levels are determined to exceed the aforementioned limits, exhibitors will be requested to adjust their audio equipment accordingly.
(4) Even if the audio volume is within the aforementioned limits, exhibitors will be requested to modify their audio equipment accordingly if any kind of sound coming from the booth is determined to be bothersome to surrounding exhibitors.
(5) Please make sure that a person responsible for audio equipment is stationed in your booth at all times, and that the audio equipment is operated in accordance with the regulations.
(1) Copyright procedures
For exhibits and demonstrations featuring musical performances, audiovisual
presentations, etc., copyright procedures must be processed (not necessary for
copyrights owned by your company and already processed). For more information
concerning the necessary procedures for obtaining permission from copyright holders,
contact the Japanese Society for Rights of Authors, Composers and Publishers (JASRAC).
(2) Light beams and lighting
Lighting directed out of the booth to the aisles or the building frames, etc.,
is not permitted. Displays using high-power LED lighting or similar must also be
designed not to affect surrounding booths or visitors in any way.
(3) Smoke machines
The use of smoke machines (including alcohol, oil or petroleum smoke machines, and
dry ice machines) is not permitted.
(4) Stage demonstration
Demonstrations other than product presentations will be prohibited. Please remember
that it is important to consider the surrounding environment; excessive and overly
elaborate staging should be avoided.
Examples of prohibited demonstration at CEATEC Suite:
○ Audience-gathering events such as present drawing and quiz shows
○ Demonstrations that include singing, dancing and other stage shows
○ Demonstrations hiring models and talents
○ Demonstrations using full-body costumes, characters, robots and mannequins
(5) Activities of hired model/talent presenters
Event model/talent presenters wearing special costumes or uniforms are prohibited.
Any kind of show-based demos or novelty giveaways to draw audience to the booth
will be prohibited. It is acceptable for event models/talents to act as a receptionist,
ushers, and/or presenter to introduce products through narration. Also, employees of
the exhibiting company wearing the company jacket or promotional jacket to conduct
sales activities is permitted.
(6) Miscellaneous
If the exhibit planned incorporates any of the items listed below, please take the
necessary steps to ensure that the exhibit will not affect the surrounding booths and/or
exhibition visitors in any way.
① Hot air ② Gas ③ Strong smells or fragrances ④ Vibrations
(1) The following activities are prohibited in the exhibition venue due to fire
prevention regulations.
① Smoking
② Use of open flame (including pyrotechnic devices, exposed electro-thermal devices, etc.).
③ Use of liquefied petroleum gas or any other inflammable gas in the venue.
④ Use of flammable substances such as gasoline, kerosene, machine oil, heavy oils,
etc., in the venue.
⑤ Use of hazardous items such as explosives, large amounts of matches or
disposable lighters, etc., in the venue.
(2) Exemptions for prohibited activities
Excluding smoking, exemptions for prohibited activities and/or the use of some of the
aforementioned substances may be granted by local fire safety authorities under
certain conditions if it is determined that only minimal amounts of substances will be
used or that the activities are necessary to enhance the exhibit. For exhibitors seeking
exemptions, please fill in the relevant items on the “Hazardous Materials Usage
Application” in the exhibitor's manual and submit the form together with two declaration
copies explaining the nature of the performance or exhibit. The Association will submit
all applications to the fire safety authorities at a single time, and only the items granted
exemptions will be allowed to be used in the venue.
(3) Smoking
Smoking is forbidden in the exhibition venue except in designated smoking areas.
(4) Use of open flame
The following items must be strictly observed for exhibits that will use open flames
or fire sources.
① Limit the number of devices required for the exhibit to the lowest possible number,
and reduce the scale of the exhibit to its very minimum.
② Areas in which open flames or fire sources are to be used must be surrounded with
fireproof materials.
③ Take all possible measures to ensure that fire prevention equipment is quickly
accessible and in proper working order.
④ At least one fire extinguisher must be available (with a 2-unit minimum fire
extinguishing capability and a minimum size of 10).
⑤ A designated person responsible for fire prevention and extinguishing any possible
fire must be stationed in the booth.
⑥ Open flame or exhibits with fire sources must be set up at least 5 meters away from
any emergency exits, hazardous materials, combustible or flammable materials, etc.
(5) Use of liquid petroleum gas or pressurized gas
When liquid petroleum gas or pressurized gas (including oxygen, nitrogen, hydrogen,
carbon dioxide, argon) are used, the following regulations must be strictly observed.
① After setting up the equipment, check the integrity of the gas seal and position “No
Open Flame” safety signage if necessary.
② Use pressurized gas only at its lowest possible pressure, and handle gas bottles
with care. Bringing in gas bottles for pressurized flammable gas (excluding
cartridge types) into the exhibition venue is not allowed.
③ To prevent gas leakage, make sure to use the proper joints, tubing, etc., when
connecting gas lines. Also ensure that a gas-leakage warning device is
appropriately furnished with the equipment.
(6) Use of hazardous substances in the exhibition venue
When using hazardous substances in the exhibition venue, the following regulations
must be strictly observed.
① Hazardous substances are allowed to be brought into the venue only in amounts
sufficient for a single day's use.
② Refilling supplies of hazardous substances must be performed outside of exhibition
operating hours.
③ Areas where hazardous substances are to be used must be properly furnished with
the necessary fire prevention equipment, and appropriate measures must be taken
during usage to prevent fire.
④ Hazardous substances can only be used at least 6 meters away from any
emergency exits, and other hazardous items can only be used at least 3 meters
away from any emergency exits.
⑤ At least one fire extinguisher must be available (with a 2-unit minimum fire
extinguishing capability and a minimum size of 10).
⑥ Hazardous substances can only be used at least 5 meters away from open flame or
fire sources.
⑦ A person designated to be responsible for the management of hazardous items and
substances must be stationed in the booth.
If exhibitors are planning to distribute premiums to visitors, they should be familiar with the Fair Trade Commission regulations governing the maximum and the total values of the premiums. The distribution of the premiums at the show must be performed in accordance with the Law Concerning Prevention of Undue Premiums and Indications (the Undue Premiums Law) by taking the below into consideration.
(1) Premiums definitions
Generally speaking, a premium is defined as a small item, bonus or prize, however,
under the Undue Premiums Law, a “premium” is defined to mean:
① Offered as a means of attracting customers;
② Offered incidentally with the goods or services provided by the entrepreneur;
③ Goods, money and other economic benefits.
Premiums distributed at the exhibition will be deemed to be offered as a means of
attracting customers.
(2) Limit of Premiums
The Undue Premiums Law provides for limits of the premiums that can be offered. If
excessive premiums surpassing the limits are offered, the Fair Trade Commission may
order the offending entrepreneur to limit or suspend offering of premiums.
① General prizes
A prize is defined as a premium offered as a result of a drawing such as a lottery,
or as a result of a contest or specific activity, etc. Prizes other than those which two
or moreentrepreneurs provide together, are referred to as general prizes. The value
limits for premium provided as general prizes are shown in the table below.
| Sales price for prizes | |
| Less than ¥5,000 | 20 times the sale price |
| Premium value limit, highest value |
| Premium value limited to ¥20,000 (CEATEC Suite admission of ¥1,000 x 20 times the fee) |
② Premiums offered to all
Premiums offered apart from prizes and freely provided to all visitors are referred to
as “premiums offered to all”, specifically, this means money or goods provided to
any visitor to the exhibition. Money or goods provided sequentially upon application
to purchase goods or services, or provided to visitors upon arrival at booths are
referred to as such premiums offered to all.
| Premiums offered to all value limits | |
| Sales price | Maximum premium value |
| Less than ¥1,000 | ¥200 |
| More than ¥1,000 | 0.2 x sales price |
As the entrance fee to the exhibition is ¥1,000 for visitors that register on the day, the value limit of premium offered to all that can be offered by exhibitors at CEATEC Suite is described in the table below.
| Maximum premium value | Limited to ¥200 |
Note: Items such as samples, printed materials, services, discount vouchers for goods supplied by the exhibitor which are considered to be appropriate in light of the ordinary commercial practices are exempted from the restriction.
③ Open prizes
Programs which are widely publicized through newspapers, TV, magazines,
websites, etc. and in which money or goods are offered to those who have applied
via postcard, facsimile, website or email, without requiring purchase of goods or
services, are exempted from the restrictions related to premiums. Such programs
are called “open prizes”. If an exhibitor is promoting an open prize to the general
consumer and wishes to provide application forms or boxes, etc., together with the
exhibit, the open prize will not be subject to premium regulations. However, if the
open prize is only available to visitors to the exhibition, it will then be subject to the
general prize regulations outlined above.
If an exhibitor violates these Regulations or if there is a discrepancy in interpretation or the application of these Regulations, the following measures will be taken. Please note that the interpretation of the Regulations as defined in the original Japanese language documentation will take precedence.
(1) If the Organizing Committee determines that an exhibitor has violated the Regulations governing exhibitor booths and implementation of exhibits, the Association will request that the exhibitor take the necessary corrective measures.
(2) If the same violation described in section 1 above occurs again, or a discrepancy in interpretation of these regulations occurs, the Organizing Committee will take the appropriate action and based on its final judgement, order the exhibitor to take the necessary corrective measures. Please note that once the Committee reaches a final ruling, the Committee will not enter into any further discussion with the exhibitor in question, nor be responsible for any incurred liabilities whatsoever.
(3) If an exhibitor has been ordered to take corrective measures described in section 2 above, the exhibitor will be required to submit in writing on the same day, a description of the necessary corrective measures taken and the schedule at which they will be completed.
(4) If an exhibitor has been ordered to take corrective measures described in section 2
above, and fails to do so accordingly, or if the corrective measures taken are
determined to be insufficient by the Organizing Committee, the following penalties
may apply.
① The exhibitor will be prohibited from continuing with exhibition activities from the
next day.
② If the penalty in section ① above is ignored, the exhibitor will be barred from
exhibiting at the subsequent CEATEC Suite exhibition.
(1) Other prohibited activities and regulations that are not included in these Regulations will be detailed in the Exhibitor Manual that will be distributed later.
(2) Promissory notes cannot be accepted for payment for booth fees and all other expenses.
(3) These Regulations are subject to change as deemed necessary by the show sponsors, the Organizing Committee or the Association. If changes occur to the regulations, they will be posted on the CEATEC JAPAN Official Website, or brought to the attention of exhibitors by other means.
(4) Observing these Regulations is the sole responsibility of the exhibitor. The show sponsors, Organizing Committee and the Association will not accept any responsibility resulting from violations of existing laws and/or local ordinances by exhibitors.
