Utility
| Feb. 18th | Start accepting exhibit applications |
| Apr. 30th | Primary Exhibitor Application Deadline |
| May 28th | Secondary Exhibitor Application Deadline |
| Jun. 24th | Digital Network Stage Explanation & Booth Allocation Meeting (Booth locations decided and manuals distributed) |
| 30th | Primary Exhibitor Applicant Payment Deadline |
| Jul. 9th | Electronic Components, Devices & Industrial
Equipment Stage Explanation & Booth Allocation Meeting (Booth locations decided and manuals distributed) |
| 22nd | Press Conference to Announce CEATEC JAPAN |
| 30th | Secondary Exhibitor Applicant Payment Deadline |
| Late Aug. | Show Invitations Distributed |
| Early Sept. | Vehicle Entrance Passes and Badges Distributed |
| Oct. 1st | Block Booth Setting Commences |
| 2nd | Row Booth Setting Commences |
| 4th | Press Conference Opens |
| Oct. 5th – 9th | CEATEC JAPAN 2010 |
*CEATEC Suite Dates Oct. 6th – 8th
Corporations and organizations involved with products included in the following list or related businesses are eligible to participate:
■ Equipment manufacturers
■ Electronic components, devices, and materials manufacturers
■ Broadcasting and communications companies
■ Software and content production companies
■ Trading and distribution companies
■ Service companies
■ Newspapers, magazines and other publishing companies
■ Educational and research institutes
■ Government organization, administrative corporations, public-interest corporations,
nonprofit public and industry organizations
■ Members of the three sponsoring organizations (CIAJ, JEITA, and CSAJ) are also
eligible to participate.
(1) Advertising companies and other related agencies are not allowed to represent any
company that exhibits products even if said products are included in the
aforementioned list of eligible businesses or products.
(2) The CEATEC JAPAN Organizing Committee reserves the right to refuse applications
from companies that have violated regulations at a previous show or whose activities
may be considered detrimental to visitors and/or other exhibitors regardless of in prior
to or after holding an exhibitor contract. In such case, paid booth fees will be refunded
(see section 2-5: Exhibit application and contract agreement)
CEATEC JAPAN will conduct the following zoning. Refer to the list of products eligible for
exhibit at the end of this brochure or on the back of separate Exhibit Application/Contract
Form to find the appropriate zone for your planned exhibit product(s).
If the planned exhibit products overlap on multiple zones, you can exhibit in a zone that
most products apply, or exhibit in multiple zones. If exhibiting in multiple zones, exhibit
application/contract will be required for each zone.
■ Digital Network Stage
○ Home & Personal Zone
○ Business & Society Zone
■ Electric Components, Devices & Industrial Equipment Stage
○ Semiconductors Zone
○ Electronic Display Devices Zone
○ Passive Components Zone
○ Structural, Functional Components Zone
○ Materials, Power Sources, Batteries Zone
○ Measuring, Testing & Manufacturing Equipment, Electronic Manufacturing Process Zone
○ Technology Solution Zone
(1) Standard Booth/1-to 4-row booths (1 to 18 booth spaces)
① Booth space specifications
2,970 mm(W) x 2,970 mm (D)
② Booth facilities
For row booth exhibitors, system panels will be
installed as back panels on the sides
neighboring booths of other exhibitors. However,
system panels will not be placed on the
corner-facing sides of corner booths.
(2) Standard Booth/Block booths (20 or more booth spaces)
The standard for block booths is: 1 booth space = 9m2. The floor will
be marked in an area equal to (W:D) 2:1 or 1:1 based on the total
floor space reserved (9m2 x no. of booth spaces). The actual
dimensions will be provided to exhibitors at booth allocation lot
drawing. However, the booth specifications for individual booths of
Group exhibitors are 1-to 4-row booths.
(3) Booth height limitations
Standard booth height is 2.7m; however, there are
height limitations to booth walls as depicted below.
① 1-row booth (booths 1, 2, 3, 4, 5, 6)
The allowable height of booth walls set back 1.0 m from the aisles and/or foundation panels will be 3.6 m.
② 2-row booths (booths 4, 6, 8, 10, 12)
The allowable height of booth walls set back 1.0 m from the aisles and/or foundation panels will be 3.6 m.
③ 3-row/4-row booths (booths 9, 12, 15, 16, 18)
In the case of booths with 3 rows or 4 rows, the allowable height of booth walls set back 1.0 m from the aisles and/or foundation panels will be 6.0 m. Note: For 2-row Group pavilions with 20 or more booth spaces, booth height requirements are the same as those for 3-row or 4-row booths.
④ Block booths (20 or more booth spaces)
The height limit is 6 m. Suspended structures less than 6.0 m high will be permitted.
(4) Small Package Booth
① Booth specifications
1,980 mm (W) x 990 mm (D) x 2,700 mm (H)
② Facilities • Foundation panel
• Display counter (975mm high with storage space)
• Fascia (300mm width)
• Cutting sheet lettering for company name display
• Fluorescent light
• Electricity socket (single-phase 100V, up to 1kw output)
Note: Electricity consumption will be invoiced separately.
Small package booth exhibitors may apply for up to two booths.
(5) Booth description
At CEATEC JAPAN, booths are available in two types: a Standard Booth and Small
Package Booth. Regardless of type, however, all fees for booths will be referred to as
the exhibit booth fee on the invoice statement.
| Booth category | Booth type | Number of booths applied |
| Standard Booth | 1 row | 1, 2, 3, 4, 5, 6 |
| 2 rows | 4, 6, 8, 10, 12 | |
| 3 rows | 9, 12, 15, 18 | |
| 4 rows | 16 | |
| Block format | 20, 25, 30, 35, 40, 45, 50, 55, 60, 65, 70, 75, 80, 85, 90, 95, 100 | |
| Small Package Booth | 1 row | 1, 2 |
(1) Exhibitors in rows may have booths of other exhibitors on one or three sides
(2) Industry organizations and/or joint exhibitors may apply for more than 100 booths.
(3) After the deadline for applications, the Organizing Committee will determine the layout
of the show site. If the total space applied for exceeds the capacity of the site, the
Organizing Committee reserves the right to determine an impartial method to reduce
the number of booths applied for by exhibitors. The kind understanding of exhibitors on
this matter is greatly appreciated.
Booth locations will be determined by lot drawing. Lots will be drawn among exhibitors
who have the same number of booths or share the same configuration in the same stage.
However, depending on actual conditions at the booth allocation, lots may be drawn
among exhibitors who have approximately the same number of booth spaces (±10
spaces) in the same stage (i.e. exhibitors with 25 to 35 booth spaces).
Note: If exhibitors change the number of booth spaces ordered, the order of booth location lot drawing may
be adjusted by the CEATEC JAPAN Management Office.
(1) Primary lot drawing
Exhibitors who have submitted applications by Friday, April 30th may participate in the
primary lot drawing.
(2) Secondary lot drawing
Exhibitors submitting applications between Saturday, May 1st and Friday, May 28th,
may participate in the second booth allocation drawing.
(3) Spare booth spaces
If booth spaces remain available at the end of the lot drawing dates, the remaining
spaces will be placed on the floor as spare booths. Exhibitors submitting applications
after Saturday, May 29th can select their booth locations from the available spare
booths on a first-come, first-served basis.
(4) Fixed booth spaces
The Organizing Committee has determined the following booth spaces to be fixed:
① Because lots are drawn among exhibitors with the same number and type of booths
in the same exhibit zones, an exhibitor not meeting this criterion will be afforded a
fixed booth space(s).
② Joint exhibits with a number of exhibitors in nearby locations.
③ Overseas cooperative exhibitors and/or related domestic exhibitors.
(5) Utility booths will be setup in spare open spaces after the booth lot drawing is completed. However, exhibitors should be aware that further changes in booth allocation may occur due to exhibitor cancellations, reduction in booth spaces, etc.
(6) The position of entry ways and the use of block booths by exhibitors may be adjusted by the Organizing Committee in consideration of overall visitor flow.
(1) Standard booth
The exhibition fees per booth space are as follows:
| General corporate exhibitors (standard rate) |
¥378,000 (tax included) |
| CIAJ, JEITA, and CSAJ members (member rate) |
¥346,500 (tax included) |
(2) Small package booth (includes basic decorations)
| One booth: | ¥178,500 (tax included) |
| Two booths: | ¥357,000 (tax included) |
(1) Badges
| Exhibitor badge | 15 badges per booth space |
| Worker badge | 5 badges per booth space |
(2) Special Invitations (Valid only on October 5th)
| Per booth space | 100 |
(3) Show invitations (Valid between October 6th and 9th)
| 1 booth to 3 booths | 1,000 |
| 4 booths to 8 booths | 2,500 |
| 9 booths to 12 booths | 4,000 |
| 15 booths to 20 booths | 6,000 |
| Each additional 5 booths | Add 1,200 |
(4) Direct-mail letters
| Per booth space | 100 |
(5) Official Website
Exhibitor Introduction space (Japanese and English): Access ID/password will be
issued exclusively for automatic insertion/update by the exhibitor.
(6) Barcode system
| Barcode reader | 1 |
| Barcode system usage fee | 1 set |
Note: ¥35 (tax included) per data read will be charged separately however the maximum fee will be ¥21,000 (tax included) as the charge will be exempted after 600 reads.
(1) The following items are not included in the booth fees:
| Electric power installation, single-phase 100V or 200V | ¥7,350/kw (tax included) |
| Electric power installation fee, three-phase 200V | ¥7,350/kw (tax included) |
| Electricity consumption fee | ¥2,100/kw (tax included) |
| Overtime working hours with fee | ¥10,500/hour (tax included) |
| Extra exhibitor badges (for those exceeding 15 per booth) | ¥1,500/badge (tax included) |
| Extra worker badges (for those exceeding 5 per booth) | ¥500/badge (tax included) |
| Extra invitations | ¥300/invitation (tax included) |
| Extra direct-mail letter | ¥50/flyer (tax included) |
| Barcode reader (from second unit) | ¥15,750 per unit (tax included) |
| Barcode reader pack of 5 (from second set) | ¥68,250 per five (tax included) |
| Data read fee Note: maximum fee will be ¥21,000 (incl. tax) as the charge will be exempted after 600 reads. |
¥35/data read (tax included) |
(2) Booth fixtures other than base panels
Booth fixtures except for the base panels must be prepared by exhibitors. The Japan
Electronics Show Association (may be referred as JESA or the Association in some
cases), the management office of CEATEC JAPAN, will make available booth fixture
packages.
① Standard Package
| • Carpet flooring | • Carpet stopper | • Display counter (with storage space) |
| • Shelf board | • Meshed wire paneling | • Acrylic case |
| • Large company name sign | • Reception counter | • Foldable chairs |
| • Business card box | • Arm spot light |
| Standard package fee for 1 booth | ¥257,250 (tax included) |
| Standard package fee for 2 booths | ¥380,100 (tax included) |
| Standard package fee for 3 booths | ¥644,700 (tax included) |
② Basic Package
| • Carpet flooring | • Carpet stopper | • Parapet |
| • Reception counter | • Foldable chairs | • Company name plate |
| • Arm spot light | • Fluorescent lighting | |
| Basic package fee for 1 booth | ¥99,750 (tax included) |
| Basic package fee for 2 booths | ¥143,850 (tax included) |
| Basic package fee for 3 booths | ¥198,450 (tax included) |
③ Other rental fixtures and furnishings for packaged displays are available. Please refer to the Exhibit Manual that will be distributed at a later date.
(3) Other
Additional expenses may be charged for exhibitor's request or as required by law and regulations. Details regarding these charges will be provided in the Exhibitor Manual.
Utility booths are available for use as storage areas or lounges.
Utility booths cannot be used to display products. Because of space limitations, each
exhibitor will be limited to four utility booths. (Exhibitors with booths in multiple locations
may select four utility booths per Stage.) Fill out the appropriate columns in the Exhibitor
Application form to reserve utility booths.
(1) Specifications 2,970 mm (W) x 2,970 mm (D) x 2,700 mm (H)
(2) Fee ¥210,000 per utility booth (tax included)
(3) Fixtures per utility booth Two fluorescent lights, one electrical outlet with 800 w output
(4) Locations Utility booths will be located in the exhibition hall area near
the booths, as determined by the Organizing Committee and
JESA.Because exhibition space is limited, some utility booths
may have to be located outside of the exhibition halls.
To apply for exhibition space, carefully read these Exhibition Regulations. Then, fill in the information required on the Exhibition Application and Contract form. Submit the form to the CEATEC JAPAN Management office (Japan Electronics Show Association). The Management Office will confirm its receipt of the application by e-mail. The receipt date stated in this confirmation e-mail is regarded as a contract date, and exhibitors are liable for the participation fee. Exhibitors are expected to apply for space in the Zone that most closely matches the primary products to be displayed. However, the Organizing Committee reserves the right to advise exhibitors on the most appropriate location for their booths. In addition, exhibitors are required to submit one application per Zone if applying for booth spaces in multiple Zones.
(1) Send applications to:
| CEATEC JAPAN Management Office (Japan Electronics Show Association [JESA]) New office location from March 1, 2010 12F Ote Center Bldg., 1-1-3 Otemachi, Chiyoda-ku, Tokyo 100-0004 TEL: +81-3-6212-5233 FAX: +81-3-6212-5226 |
(2) Application deadlines
| ① Primary application deadline: Friday, April 30th, 2010. |
Applicants may participate in the primary booth allocation lot drawing
| ② Secondary application deadline: Friday, May 28th, 2010. |
Applicants may participate in the secondary booth allocation lot drawing.
Note: Please understand that the deadline may be earlier than above dates if the number of
applications reaches its maximum.
| ③ After the second deadline (From Saturday, May 29th, 2010) |
Applications will be accepted until all available booth spaces are taken after May 29th 2010.
(3) Submitting a company profile
First-time exhibitors to the show are required to provide a company profile and catalog(s) of product(s) planned to be exhibited upon submission of the exhibit application/contract. And, if there are major changes made to the corporate profile or catalog(s) of product(s) planned to be exhibited after the company has submitted these documents, an updated profile and/or catalog(s) must again be submitted. Applications without these documents will be put on hold until the Management Office confirms the receipt of these items.(4) Joint exhibitors with two or more
Joint exhibitors should elect one “representative exhibitor” to handle payment of the booth spaces for all participating exhibitors. The Management Office will send a joint exhibit registration form to the representative exhibitor, who should fill it in and submit it to the Management Office.
(5) Refusal of application
Applications from any persons involved in bankruptcy, composition, receivership, civil
rehabilitation, or corporate reorganization proceedings, or persons who are suspended
from current account transactions from financial institutions will not be accepted.
Similarly, applications from any persons deemed by the Association to be involved in
similar circumstances will not be accepted. If an exhibitor company is found to fall into
one of the categories described above after the contract has been concluded, the
contract will be voided and that company will not be permitted to exhibit. In such a
case, participation fees paid by exhibitors will be refunded. If deemed necessary by
the Association, an investigation or inquiry into the surrounding circumstances will be
conducted.
| Primary applicant | June 30th (Wednesday) |
| Secondary applicant | July 30th (Friday) |
If an exhibitor cancels or reduces the number of booth spaces applied for, regardless of the reason, some or all of the following cancellation fees will apply. Consumption tax (5%) will be added to all fees.
| From May 29th to June 24th (date of booth allocation) | 60% of booth fee |
| After June 25th | 100% of booth fee |
Cancellations or any other changes must be notified by sending a letter via post, fax, or email and will become valid on the day the letter is delivered to the Management Office.
The Association will apply for a bonded exhibition area in respect of the entire exhibition hall. If such application is granted, it will allow exhibitors to display foreign products (i.e. goods produced or manufactured outside Japan which have not yet undergone customs clearance) without customs clearance.
The exhibition sponsors will file with the Director-General of the Patent Office an application for designation under the provisions of the following Laws:
(1) Patent Law, Article 30, Paragraph 3
(2) Utility Model Law, Article 11, Paragraph 1
(3) Trademark Law, Article 9, Paragraph 1
The exhibitors who plan to file application for patent, utility model or trademark in respect
of the exhibited items may enjoy exemption under the laws by taking certain necessary
procedures. Details will be provided to the exhibitors after the designation is granted.
The following activities are considered as prohibited:
(1) Exhibit space transfer Subletting, selling, transferring, or exchanging exhibition space, either in whole or in part, to any third party, including other exhibitors.
(2) Directing visitors to other venues
Directing CEATEC JAPAN visitors to simultaneous product or technology exhibits
off-site is prohibited.
(3) Engaging in sales activities
Selling products other than publications and software on-site during the show is
prohibited. Exhibitors who wish to sell publications or software are required to submit
details and seek approval in advance.
(4) Inappropriate behavior
Aggressively attempting to attract visitors to view demonstrations while standing
outside of booths or in aisles is prohibited. Persistent sales approaches and/or
techniques considered to be excessive are also prohibited.
(5) Exhibiting for the purpose of obtaining personal information
It is prohibited to use booths for the primary purpose of collecting personal information
on visitors, rather than to display or to conduct PR of products and services.
Furthermore, all exhibitors are requested to abide by the stipulations in Japan's
personal information protection legislation. Details on the collection and handling of
personal information will be available in the Exhibition Manual.
(1) Prompt fee payment
Exhibitors must pay all exhibitor fees and expenses invoiced by the Management
Office and bear responsibility until all payments are complete.
(2) Obeying the law
The laws and regulations of Japan shall be followed in all cases related to the transfer
and management of display and related items, and in management and other matters
related to construction and structures for use in exhibits.
(3) Liability for damage, management of exhibited items, and insurance.
① The sponsors (CEATEC JAPAN Organizing Committee comprised of CIAJ, JEITA,
and CSAJ) and the Association will make every effort to ensure the security of
exhibits during the show period, for example, by implementing security guard
patrols. However, the management cannot assume responsibility for damages from
natural disaster, fire, theft, loss of property or other occurrences beyond its control
and recommends that exhibitors take steps of their own.
② Exhibitors shall be liable for any fatalities or injuries occurring to visitors, other
exhibitors or third persons as well as damage to items at the exhibition site.
CEATEC JAPAN sponsors, the Organizing Committee, and/or the Association shall
bear no responsibility whatsoever in such circumstances.
③ A booth manager, whose responsibility is to supervise all activities that take place in
the exhibitor's booth, must be confirmed with the organizer prior to the start of the
exhibition.
④ Exhibitors are recommended to provide for adequate insurance coverage during
the exhibition.
⑤ The organizer will make every effort to provide effective management, enhanced
safety, and maintenance of order at the venue as well as ensure the safety of exhibition
visitors. Any act by an exhibitor(s) that is considered detrimental to the aforementioned
may lead to the termination of that exhibitor's demonstration. Exhibitors shall be liable
for any accidents that may occur during exhibitor demonstrations, and CEATEC JAPAN
sponsors and/or the committee shall bear no responsibility whatsoever in such
circumstances. In the event of an accident, the exhibitor is required to take appropriate
action and report it immediately to the organizer.
(4) Complying with the exhibition schedule
Prior, during and after the show, all exhibitors are requested to comply with the
exhibition schedule specified by the organizer. Construction activities to the booth,
delivery and/or wrap-up activities during the exhibition are prohibited.
(1) If the exhibition is canceled because of an event of force majeure, such as an earthquake, typhoon, fire, disease, terrorist act or order from the public authorities, the organizers reserve the right to shorten the duration of the exhibition or the hours that the exhibition is open to the public, either before or during the exhibition. If the exhibition sponsors deem such action necessary, this information will be promptly published on the official Website and exhibitors will be notified. Neither the exhibition organizers nor the Association shall assume any liability for losses incurred by exhibitors in such a case.
(2) If a force majeure which has occurred prior to the opening of CEATEC JAPAN forces the exhibition to be cancelled, the Association will refund participation fees paid by exhibitors in full, minus charges for expenses incurred.
(3) However, if the duration of the exhibition is shortened by a force majeure after CEATEC JAPAN is commenced, the Association shall not be held liable to refund either full or partial exhibition expenses.
(4) The Association assumes no responsibility for other expenses already incurred by exhibitors.
Staff members appointed by the Association and/or the Organizing Committee will be authorized to gather news and/or conduct interviews as well as engage in filming and/or photography. Exhibitors are requested to cooperate with such news gathering and filming activities and also agree that any exhibited items, or any image, photograph, information, etc. obtained during the exhibition will be used by the Organizing Committee or an organization authorized by the Association for the purpose of publicizing and/or promoting CEATEC JAPAN.
Any disputes between exhibitors concerning exhibits, publicity materials related to exhibits, intellectual property or the use of booths shall be resolved between the parties concerned. The exhibition sponsors shall bear no responsibility whatsoever in such instances.
Product exhibits, demonstrations, etc., must be conducted within the exhibitor's booth. If for some reason this rule is not followed properly, the Organizing Committee and/or the Association will request that the exhibitor comply with the rule; any further noncompliance may result in termination of the exhibitor's booth.
(1) Prohibition of using space other than within the booth
① Visitors must not be allowed to block aisles around the booth. When setting up a
stage or similar demonstration, ensure that the booth can accommodate a large
number of visitors, if expected.
② Calling out to visitors from outside of the booth, having visitors fill out questionnaires
outside of the booth, or similar activities are prohibited.
③ Product exhibits, fixtures, catalogs, equipment, plants, packaging materials cannot
be placed in aisles around the booth or behind the booth.
④ Lighting directed toward aisles, exhibition hall walls or ceiling is prohibited.
(2) Stage setup
When setting up a stage or similar demonstration, ensure that the booth can accommodate a large number of visitors, if expected, so that they do not block the aisles. The organizer will check the booths and if any discrepancies are noted, may ask for modifications to be made.
(3) Maintaining visitor flow lines of adjacent exhibitors
When constructing an independent booth, it is necessary to take the location of adjacent booth(s) into consideration and provide a setback (one-third of a connecting plane) so that these surrounding exhibitors can be assured of a smooth visitor flow line to their booths.
(4) Speaker setup position restrictions
The positioning of speakers and other audio equipment towards adjacent booths is not permitted. Make sure that audio equipment faces either into the booth or towards the center of the stage. Also, when setting up speakers on a stand or column, the center axis should be facing downward, within 45° from the floor to the center of the speaker.
Installing a ceiling on the booth is only permitted when products and/or demonstrations need
to be shielded from light or insulated from sound. The ceiling must be made of a fireproof
blacked-out curtain, which is the only material permitted under local fire department
restrictions. Direct sunshine will be blocked out within the exhibit halls but there still may be
some reflections cast from the indirect and ceiling lighting. Exhibitors who wish to set up
ceiling structures, without regard to the size or area, are required to submit an application
form sent with the Exhibit Manual together with top and elevated view booth drawings.
Observe the following guidelines for the design and construction of a ceiling structure.
(1) Structure
① Any double layer structure is prohibited.
② All the decorating materials must be fire-resistant processed and attached the
fire-resistant indications.
③ Exhibitors are required to submit both top (designated ceiling area and its size) and
elevated view (designated ceiling area and surrounding wall, etc.) booth drawings.
They must show that the ceiling are fire-resistant processed.
(2) Fire Safety Equipment
① Fire extinguishes must be size 10 or larger.
② Fire alarms (smoke alarms) may be required. In such case, exhibitors must submit
the placement notice and its operation experiment result to the Management Office.
Domestic fire alarms are not be accepted.
③ Depending on the structure or size, evacuation exits and leading light for
emergency may be necessary.
A two-floor construction is defined as a layered structure with flow lines for the traffic of people on the upper floor with an overall height exceeding 2.1 meters from the surface floor. However, even when the height does not reach 2.1 meters, the structure is considered to be a two-floor construction if the base floor is used as an aisle, product exhibit, waiting room, etc. Please note that approval from the local fire department is required for the construction of a two-floor structure. Exhibitors who wish to set up two-floor booth structures are required to submit an application form sent with the Exhibit Manual together with a construction plan. Observe the following guidelines for the design and construction of a two-floor structure.
(1) Booth requirements for construction
Exhibitors using more than a block of booths (20 or more booth spaces) are allowed to
construct a two-floor structure.
(2) 2nd floor floorage
The upper limit of floorage for the 2nd floor shall be a half of the exhibit area (a
maximum of 450 square meters including the slope area).
(3) Height of the 2nd floor structure
The maximum height of exhibited products and fixtures is 6 meters so this height should
also be maintained for items on the 2nd floor.
(4) Use of the 2nd floor structure
Products are not allowed to be exhibited on the 2nd floor as this area can only be used
for business negotiations, a waiting room, operations room, etc. The 2nd floor structure
must also be set back at least 1 meter from the border of the aisle and booth.
(5) Design
When designing the 2nd floor structure, calculate the load of the 2nd floor (including an
estimate of maximum load capacity) using the diagram shown below. A steel-frame
construction must be used that can stand freely on its own, also ensure that every
safety precaution is taken into consideration. Note that a ceiling cannot be installed for
the 2nd floor.
(6) Fire prevention and evacuation installations, etc.
Automatic smoke alarms and fire extinguishing equipment are mandatory for a
two-floor structure. One smoke detector must be installed for every 150 square meters
on the first-floor ceiling. A fire extinguisher (size 10) must also be installed on the 2nd
floor and plywood, fiberglass materials, carpets, curtains, tablecloths, coverings, and
banners used for the exhibit must all have fireproof labeling attached; the use any of
these items without this labeling is strictly prohibited. Also, two stairways, each with a
width of more than 90cm need to be installed.
① When the 2nd floor is more than 100m2, a certified fire prevention officer is
requested to be stationed on-site.
② When setting fire alarms or smoke alarm, it is necessary to submit the placement notice
and its operation experiment result to JESA. Domestic fire alarms are not be accepted.
③ There must be one or more fire alarm (smoke alarm) per 150m2 of the ceiling of the
1st floor. However if 60cm or larger wall is hung down on the wall, one or more fire
alarm (smoke alarm) must be set on each booth.
④ When constructing more than 200m2 2nd floor, fire alarms (smoke alarm) on the 1st
floor must be connected directly to the control office in Makuhari Messe. Other fire
safety equipments may be required to be installed. For the arrangement, please
contact Makuhari Messe at your earliest convenience.
A suspension configuration is defined as a method of exhibiting by constructing a booth that suspends fixtures via chains hanging from the ceiling.
(1) Booth requirements for usage
Exhibitors using more than a block booth (20 or more booth spaces) are allowed to use
the suspension configuration.
(2) Space restrictions
Space is restricted to within the perpendicular line from the booth's internal surface.
But even if the suspension configuration meets this restriction, if its location interferes
with the deluge gun in the exhibit hall, the suspended item will have to be repositioned.
(3) Suspension base restriction
As a rule, suspension base should be done on gusset plates. If the use of other
locations (e.g. beams, etc.), please contact the Association at early stage. Depending
on the weight, construction plan may be asked to change.
(4) Load (weight) limitation
The gusset plate for a single suspension must weigh less than 450 kg.
Exhibitors are required to submit the construction plan and a statement of total weight
that specify the weight of each gusset plate. Construction plan which all suspension
weight divided by the number of suspension base point cannot be accepted.
(5) Height limitation
Fixtures (e.g. metal and/or wooden structures, signage, lighting, speakers, banners,
cloth materials) must be less than 6 meters in height. However, trusses for the
suspension configuration such as chain motor boxes are not applicable for the height
limitation but they should be installed in areas that will not disturb the view of
surrounding exhibitors. And for safety reasons, the chain for suspending truss must be
installed within a meter above the truss fixture.
(6) Other limitations
Trusses and other parts should be painted in neutral colors such as black or gray so
they are less noticeable.
Precaution: Exhibitors using a suspension configuration booth shall be liable for any
accidents caused by the suspension configuration both during the construction period
and/or the run of the exhibition.
Prior to performing flooring work, exhibitors are required to submit to the Association the actual number of anchor bolts to be used in the floor plan. The use of concrete nails, dry pits, and the mounting of pit lids to anchor bolts is prohibited.
(1) Restoring the site to its original condition
After the completion of the exhibition, it is required that the flooring work be restored to
its original condition. During the restoration process, sand down the floor to a flat
surface if bolt tops are sticking out. Banging the bolt tops with a hammer, removal by
gas welding, or pulling them out is not permitted. When the Association conducts an
inspection and finds that restoration has not been properly performed or finished
within the set period of time, the Association will complete the restoration but all
expenses incurred will be charged to the exhibitor.
(2) Cooperative fee for restoration of floor surfaces
When bolting down an anchor bolt, a cooperative fee for the restoration of floor
surfaces of 1,050 yen per bolt (including consumption tax) will be charged to the
exhibitor regardless of the size of the bolt.
In the initial construction stages and during the show, inspections will be conducted by the local fire department. If it is determined during the inspections that the following regulations are not being observed, termination of construction and/or removal of the booth(s) may be ordered.
(1) If a thick fabric or fabric with ruffles (pleats) is to be attached on the fireproof plywood of the booth, it must have fireproof properties. Use of a fireproof fabric is not necessary, however, when thin processed paper or fabric is used on the surface of the fireproof plywood.
(2) Thick stage curtains, ordinary curtains, plywood for display use, fiberglass boards, blinds made of fabric, black-out curtains, artificial flowers, carpets, flooring materials, sheets for construction, and any other materials used must all have fireproof properties. The fireproof labeling on each item must be shown in a clearly visible location.
(3) The use of materials such as Hong Kong flowers, urethane, acetate, polyester, and nylon is prohibited as they are highly combustible.
(4) The use of expanded or foamed polystyrene is also prohibited, it is recommended that Styrofoam or a similar material be used instead.
(1) The display, distribution, or demonstration of counterfeit or imitation products that infringe on a third party's intellectual property rights (e.g. patents, trademarks, design rights, copyrights, overseas rights, etc.) or any other related activity is strictly prohibited.
(2) If the Organizing Committee and/or the Association discovers counterfeit or imitation products being displayed, distributed, or demonstrated, it reserves the right to remove these products from the exhibition venue immediately with all costs incurred becoming the responsibility of the offending exhibitor.
(3) In addition to inspections for counterfeit or imitation products, all exhibitors shall cooperate with the Organizing Committee and/or the Association whenever any type of inspection is conducted.
(4) Any disputes concerning the intellectual property rights of exhibited products shall be resolved between the parties concerned.
As a general rule, exhibitors are requested to limit product comparisons (see guidelines
below) to demonstrations between products and/or technologies of their own company or
group companies. Exhibitors who plan to compare their products or technologies with
those of other companies should first obtain advance permission from the other company
and such comparisons must not infringe upon the property rights of that company. When
the Association and/or Organizing Committee determine that the following guidelines on
comparison displays have not been observed, they reserve the right to terminate the
display or order that corrective measures be taken with all costs incurred by the exhibitor.
If said corrective measures are determined to be insufficient, the exhibitor may be barred
from future participation in CEATEC JAPAN.
(1) Comparisons using exhibits and demonstrations.
(2) Comparisons using information panels and pamphlets.
(3) Verbal comparisons in audio announcements.
(4) Other comparisons related to products and technologies.
The following regulations must be strictly observed for all displays in the exhibition booths.
(1) Safety and precaution signage
All booths must have adequate safety and precaution signage positioned in clearly
visible locations around the displays.
(2) Displays should reflect real-life situations
Product presentations and/or displays should be demonstrated in real-life situations as much as
possible and not in an exaggerated or unrealistic manner. If this is not practical, the product(s)
must have accompanying captions stating how they are used in actual applications.
When explaining products or making demonstrations, audio volume in the booth must be maintained at the levels described below. Please remember that it is important to maintain audio volume at reasonable levels to ensure that visitors can hear the presentations of other exhibitors.
○ Digital Network Stage: Maximum 85dB.
○ Electronic Components, Device and Industrial Equipment Stage: Maximum 75dB.
(1) The values above are to be measured two meters away from the booth border line.
(2) The Association staff will periodically measure volume levels during the exhibition, however, it is requested that exhibitors also measure volume levels before and during the exhibition. Decibel meters are available from the Association, so please do not hesitate to ask for one.
(3) If volume levels are determined to exceed the aforementioned limits, exhibitors will be requested to adjust their audio equipment accordingly.
(4) Even if the audio volume is within the aforementioned limits, exhibitors will be requested to modify their audio equipment accordingly if any kind of sound coming from the booth is determined to be bothersome to surrounding exhibitors.
(5) Please make sure that a person responsible for audio equipment is stationed in your booth at all times, and that the audio equipment is operated in accordance with the regulations.
(1) Copyright procedures
For exhibits and demonstrations featuring musical performances, audiovisual
presentations, etc., copyright procedures must be processed (not necessary for
copyrights owned by your company and already processed). For more information
concerning the necessary procedures for obtaining permission from copyright holders,
contact the Japanese Society for Rights of Authors, Composers and Publishers (JASRAC).
(2) Light beams and lighting
Lighting directed out of the booth to the aisles or the building frames, etc., is not
permitted. Displays using high-power LED lighting or similar must also be designed not
to affect surrounding booths or visitors in any way.
(3) Smoke machines
The use of smoke machines (including alcohol, oil or petroleum smoke machines, and
dry ice machines) is not permitted.
(4) Miscellaneous
If the exhibit planned incorporates any of the items listed below, please take the
necessary steps to ensure that the exhibit will not affect the surrounding booths and/or
exhibition visitors in any way.
①Hot air ②Gas ③Strong smells or fragrances ④Vibrations
(1) Prohibited activities
① Smoking
② Use of open flame (including pyrotechnic devices, exposed electro-thermal
devices, etc.).
③ Use of liquefied petroleum gas or any other inflammable gas in the venue.
④ Use of flammable substances such as gasoline, kerosene, machine oil, heavy oils,
etc., in the venue.
⑤ Use of hazardous items such as explosives, large amounts of matches or
disposable lighters, etc., in the venue.
(2) Exemptions for prohibited activities
Excluding smoking, exemptions for prohibited activities and/or the use of some of the
aforementioned substances may be granted by local fire safety authorities if it is
determined that only minimal amounts of substances will be used or that the activities
are necessary to enhance the exhibit. For exhibitors seeking exemptions, please fill in
the relevant items on the “Hazardous Materials Usage Application” in the exhibitor's
manual and submit the form together with two declaration copies explaining the nature
of the performance or exhibit. The Association will submit all applications to the fire
safety authorities at a single time, and only the items granted exemptions will be
allowed to be used in the venue.
(3) Smoking
Smoking is forbidden in the exhibition venue except in designated smoking areas.
(4) Use of open flame
The following items must be strictly observed for exhibits that will use open flames or
fire sources.
① Limit the number of devices required for the exhibit to the lowest possible number,
and reduce the scale of the exhibit to its very minimum.
② Areas in which open flames or fire sources are to be used must be surrounded with
fireproof materials.
③ Take all possible measures to ensure that fire prevention equipment is quickly
accessible and in proper working order.
④ At least one fire extinguisher must be available (with a 2-unit minimum fire
extinguishing capability and a minimum size of 10).
⑤ A designated person responsible for fire prevention and extinguishing any possible
fire must be stationed in the booth.
⑥ Open flame or exhibits with fire sources must be set up at least 5 meters away from
any emergency exits, hazardous materials, combustible or flammable materials, etc.
(5) Use of liquid petroleum gas or pressurized gas
When liquid petroleum gas or pressurized gas (including oxygen, nitrogen, hydrogen,
carbon dioxide, argon) are used, the following regulations must be strictly observed.
① After setting up the equipment, check the integrity of the gas seal and position “No
Open Flame” safety signage if necessary.
② Use pressurized gas only at its lowest possible pressure, and handle gas bottles
with care. Bringing in gas bottles for pressurized flammable gas (excluding
cartridge types) into the exhibition venue is not allowed.
③ To prevent gas leakage, make sure to use the proper joints, tubing, etc., when
connecting gas lines. Also ensure that a gas-leakage warning device is
appropriately furnished with the equipment.
(6) Use of hazardous substances in the exhibition venue
When using hazardous substances in the exhibition venue, the following regulations
must be strictly observed.
① Hazardous substances are allowed to be brought into the venue only in amounts
sufficient for a single day's use.
② Refilling supplies of hazardous substances must be performed outside of exhibition
operating hours.
③ Areas where hazardous substances are to be used must be properly furnished with
the necessary fire prevention equipment, and appropriate measures must be taken
during usage to prevent fire.
④ Hazardous substances can only be used at least 6 meters away from any
emergency exits, and other hazardous items can only be used at least 3 meters
away from any emergency exits.
⑤ At least one fire extinguisher must be available (with a 2-unit minimum fire
extinguishing capability and a minimum size of 10).
⑥ Hazardous substances can only be used at least 5 meters away from open flame or
fire sources.
⑦ A person designated to be responsible for the management of hazardous items and
substances must be stationed in the booth.
If exhibitors are planning to distribute premiums to visitors, they should be familiar with the Fair Trade Commission regulations governing the maximum and the total values of the premiums. The distribution of the premiums at the show must be performed in accordance with the Law Concerning Prevention of Undue Premiums and Indications (the Undue Premiums Law) by taking the below into consideration.
(1) Premiums definitions
Generally speaking, a premium is defined as a small item, bonus or prize, however,
under the Undue Premiums Law, a “premium” is defined to mean:
① Offered as a means of attracting customers;
② Offered incidentally with the goods or services provided by the entrepreneur;
③ Goods, money and other economic benefits.
Premiums distributed at the exhibition will be deemed to be offered as a means of
attracting customers.
(2) Limit of Premiums
The Undue Premiums Law provides for limits of the premiums that can be offered. If
excessive premiums surpassing the limits are offered, the Fair Trade Commission may
order the offending entrepreneur to limit or suspend offering of premiums.
① General prizes
A prize is defined as a premium offered as a result of a drawing such as a lottery, or as
a result of a contest or specific activity, etc. Items other than those which two or more
entrepreneurs provide together, are referred to as general prizes. The value limits for
premiums provided as general prizes are shown in the table below.
| Sales price for prizes | |
| Less than ¥5,000 | 20 times the sale price |
| Premium value limit, highest value |
| Premium value limited to ¥20,000 (CEATEC Suite admission of ¥1,000 x 20 times the fee) |
② Premiums offered to all
Premiums offered apart from prizes and freely provided to all visitors are referred to as
“premiums offered to all”, specifically, this means money or goods provided to any visitor
to the exhibition. Money or goods provided sequentially upon application to purchase
goods or services, or provided to visitors upon arrival at booths are referred to as such
premiums offered to all.
| Premiums offered to all value limits | |
| Sales price | Maximum premium value |
| Less than ¥1,000 | ¥200 |
| More than ¥1,000 | 0.2 x sales price |
As the admission to the exhibition is ¥1,000 for visitors that register on the day, the value limit of general prizes that can be offered by exhibitors at CEATEC Suite is described in the table below.
| Maximum premium value | Limited to ¥200 |
Note: Items such as samples, printed materials, services, discount vouchers for goods supplied by the exhibitor which are considered to be appropriate in light of the ordinary commercial practices are exempted from the restriction.
③ Open prizes
Programs which are widely publicized through newspapers, TV, magazines, websites,
etc. and in which money or goods are offered to those who have applied via postcard,
facsimile, website or email, without requiring purchase of goods or services, are
exempted from the restrictions related to premiums. Such programs are called “open
prizes”. If an exhibitor is promoting an open prize to the general consumer and
wishes to provide application forms or boxes, etc., together with the exhibit, the open
prize will not be subject to premium regulations. However, if the open prize is only
available to visitors to the exhibition, it will then be subject to the general prize
regulations outlined above.
If an exhibitor violates these Regulations or if there is a discrepancy in interpretation or the application of these Regulations, the following measures will be taken. Please note that the interpretation of the Regulations as defined in the original Japanese language documentation will take precedence.
(1) If the Organizing Committee determines that an exhibitor has violated Regulations governing exhibitor booths and implementation of exhibits, the Association will request that the exhibitor take the necessary corrective measures.
(2) If the same violation described above (section 1) occurs again, or a discrepancy in interpretation of these regulations occurs, the Organizing Committee will take the appropriate action and based on its final judgement, order the exhibitor in question to take the necessary corrective measures. Please note that once the Committee reaches a final ruling, the Committee will not enter into any further discussion with the exhibitor, nor be responsible for any incurred liabilities whatsoever.
(3) If an exhibitor has been ordered to take corrective measures described above (section 2), the exhibitor will be required to submit in writing on the same day, a description of the necessary corrective measures taken and the schedule at which they will be completed.
(4) If an exhibitor has been ordered to take corrective measures described above (section 3),
and fails to do so accordingly, or if the corrective measures taken are determined to be
insufficient by the Organizing Committee, the following penalties may apply.
① The exhibitor will be prohibited from continuing with exhibition activities from the next day.
② If the penalty in section ① above is ignored, the exhibitor will be barred from
exhibiting at the subsequent CEATEC JAPAN exhibition.
(1) Other prohibited activities and regulations that are not included in these Regulations will be detailed in the Exhibitor Manual that will be distributed later.
(2) Promissory notes cannot be accepted for payment for booth fees and all other expenses.
(3) These Regulations are subject to change as deemed necessary by the show sponsors, the Organizing Committee or the Association. If changes occur to the Regulations, they will be posted on the CEATEC JAPAN Official Website, or brought to the attention of exhibitors by other means.
(4) Observing these Regulations is the sole responsibility of the exhibitor. The show sponsors, Organizing Committee and the Association will not accept any responsibility resulting from violations of existing laws and/or local ordinances by exhibitors.
