Another aim of CEATEC JAPAN is to further increase the advantages for participating companies by guaranteeing substantial benefits. CEATEC JAPAN is continually working to solidify its reputation as an exhibition that is a must for the IT and electronics industries. To this end, we constantly strive to identify industry and market trends in these rapidly changing fields, so that we can devise flexible and practical strategies for raising our standing as a truly valuable exhibition.
One major feature of CEATEC JAPAN is that it gathers the latest technologies and products in components, devices and finished products under the one roof. Participating companies time their development activities to coincide with the exhibition. They unveil their latest technologies, products, services, visions and goals during the exhibition period, which enables them to enhance the worldwide impact of their latest activities. While maximizing this unique advantage, CEATEC JAPAN meets a diverse range of business needs, including B-to-B, B-to-B-to-C and B-to-C, through support activities that make a useful contribution to the businesses of exhibitors.
-
- Promoting your competitive edge to a domestic and global audience
- As a leading world exhibition that disseminates the latest information on IT and electronics, CEATEC JAPAN has become a major focus of attention, both within Japan and around the world.
-
- Host to many business leaders and experts
-
<Relevance to product development (%)>
<Relevance to purchase of merchandise (%)>
-
- Effective promotion targeting stakeholders and markets
- The Web Magazine, available through the CEATEC JAPAN website, has received more than 1.1 million hits. Through Web Magazine, we deliver information on exhibiting companies to event visitors in advance.
-
- Conveying information through releases and presentations on the latest technologies and next-generation products
- More than 80% of visitors cite "obtaining the latest information on products and technologies" as their purpose of visiting the exhibition. A survey of exhibitors at last year's exhibition also revealed that approximately 40% of items on display were new technologies, products or services.
-
- Global information opportunity covered by Japanese and overseas commentators and media
- Regular press releases are made to Japanese and overseas television, newspaper, magazine and other mass media organizations. The holding of press conferences in Japan and abroad has also raised the level of interest in the exhibition. CEATEC JAPAN continues to strengthen its dissemination of information with the cooperation of major U.S. and European exhibitions and Asian partners.
-
- Raising corporate brand power through presentations
- CEATEC JAPAN has carved a place for itself as an exhibition where presentations by top executives and other key personnel from leading companies raise corporate brand power.
-
- Stimulating market interest through proposals for new styles and trends
- Special displays and projects on technologies and trends set up at the exhibition site serve as a conduit for proposals on new styles and trends.
We invite you to use CEATEC JAPAN as an opportunity to maximize the competitive edge of your company.
