Today, networking a wide range of devices and appliances used in everyday life has led to the emergence of new services. The effect of these innovations is the creation of new lifestyles. In 2005, the Net Kaden Grand Prize was established with the aim of promoting the development and proliferation of these services. In Japanese, the term "Net Kaden" refers to appliances and services that create this type of new added value. The aim of the Net Kaden exhibit, held for the third time this year, is to promote consumer awareness of information appliances and services. CEATEC JAPAN 2007 will feature an award ceremony, at which the winners of the Grand Prize and other awards will be announced, as well as a special exhibit showcasing the winning entries.